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What is Roq.ad?

As some essential foundational IDs approach obsolescence, an array of new identifiers is poised to take their place, and Roq.ad stands prepared for this significant shift. This transitional phase presents an ideal opportunity to explore new partnerships centered on identity solutions. Consumers today are increasingly demanding personalized experiences coupled with robust privacy protections. The digital identity environment has historically been disjointed, creating a strong desire among businesses for more profound insights. Can we truly balance personalization with privacy? The short answer is an emphatic YES. By broadening your audience device pool to encompass more devices used by individuals within your target market, you can create a unified brand narrative and a seamless customer experience across different platforms. Furthermore, by delving into your Own Data and utilizing cross-device insights, you can significantly enhance your understanding of consumer behavior. The Roq.ad Private Identity Graph is precisely designed to cater to the unique demands of your enterprise. With its cutting-edge Cross-Device Technology, Roq.ad equips prominent brands to elevate their digital advertising and analytics capabilities. By employing probabilistic modeling, Roq.ad scrutinizes anonymous data collected from diverse sources, such as website activities, mobile app usage, and media campaign traffic, to generate impactful insights. This strategy not only optimizes the efficiency of advertising initiatives but also ensures that consumer privacy is prioritized in the rapidly changing digital landscape, fostering trust and engagement with your audience. As we navigate these transformative changes, embracing innovative identity solutions becomes essential for future success.

What is Infutor TrueSource?

In recent times, there has been a remarkable increase in the amount of data signals coming from consumers. This growth underscores the critical need for marketers to seamlessly combine a variety of online and offline identity markers into a cohesive system. Identity graphs serve as an all-encompassing repository for this consumer data, positioning themselves as the ultimate reference point. Infutor’s TrueSource™ Identity Graph is particularly notable, offering a top-tier collection of consumer insights that boosts omnichannel interactions, making them both tailored and measurably impactful. With our secure and privacy-conscious identity graph, marketers can create timely and pertinent experiences across all platforms where consumers engage with their brand. Employing our TrueSource™ Identity Graph allows you to greatly increase the significance of each engagement with both existing customers and potential leads. Furthermore, Infutor's platform provides the capability for immediate verification of consumer identities through an API, ensuring precision right at the moment of data collection or during any incoming interaction. This feature not only optimizes your marketing strategies but also cultivates stronger relationships with your target audience, ultimately driving better business outcomes. As the landscape of consumer behavior continues to evolve, leveraging such advanced tools will be vital for staying competitive.

Media

Media

Integrations Supported

boberdoo

Integrations Supported

boberdoo

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Roq.ad

Date Founded

2015

Company Location

Germany

Company Website

www.roq.ad/identity-resolution/

Company Facts

Organization Name

Infutor TrueSource

Date Founded

2003

Company Location

United States

Company Website

infutor.com/identity-resolution/identity-graph/

Categories and Features

Categories and Features

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