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What is Roster?

Build a dynamic network of passionate brand advocates and affiliates to elevate your brand presence and increase sales through referrals and user-generated content. Effortlessly manage an expansive group of creators, influencers, and supporters all from a single platform, resulting in significant savings in both time and resources. Tailor your initiatives, launch campaigns, collect user-generated content, gather product feedback, track commissions, and oversee rewards—everything you need to grow your brand community is readily accessible. With Roster, harness the strength of genuine customer experiences and endorsements. Keep your ambassadors motivated to produce and share content, while we organize their contributions into a specialized UGC library for your use. This all-encompassing toolkit for brand ambassadors simplifies every element of community-driven marketing, enabling you to easily convert satisfied customers into devoted advocates who resonate with your target audience. By nurturing these connections, you not only expand your brand reach but also cultivate a dedicated following that can propel your long-term success, ensuring your brand remains relevant and influential in the market. Ultimately, the more engaged your community, the more robust your brand advocacy will become.

What is CustomerStories?

Customer experiences serve as the most persuasive type of marketing content, effectively opening doors to new business opportunities. When individuals are in search of solutions or products, they are more inclined to trust the experiences of other customers over conventional marketing or sales messages. An impressive 92% of enterprise buyers acknowledge that customer narratives play a crucial role in shaping their purchasing choices. Furthermore, the probability of completing a purchase increases by 32% for buyers who encounter a customer story during their decision-making process. Customers who have shared their experiences publicly are often more enthusiastic advocates for those products. To maximize the impact of these narratives, a robust platform can be designed to collect and showcase contributions from customers, partners, and employees who have influenced the brand's success. This system should also enable the smooth dissemination of customer stories across various digital channels, ensuring that potential buyers remain engaged throughout their purchasing journey. In addition, utilizing advanced metrics can effectively illustrate the program's return on investment by connecting revenue to specific deals, stories, products, and media outlets, thereby refining the overall marketing approach. Ultimately, cultivating a diverse array of customer stories not only enhances credibility but also fosters a dedicated community of advocates who passionately support the brand, inviting even more potential customers to join in. This ongoing engagement can lead to a lasting impact on brand loyalty and overall market presence.

Media

Media

Integrations Supported

BigCommerce
Facebook
Instagram
Magento
Mailchimp
Microsoft Teams
PayPal
Shopify
Slack
TikTok
Trello
Venmo
X (Twitter)
Zapier

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Online Training

Company Facts

Organization Name

Roster

Date Founded

2016

Company Location

United States

Company Website

www.getroster.com

Company Facts

Organization Name

CustomerStories

Date Founded

2018

Company Location

United States

Company Website

customerstories.net

Categories and Features

Brand Advocacy

Not specified

Customer Advocacy

Not specified

Influencer Marketing

Not specified

Categories and Features

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Club Reviews & Ratings

Club

Club (formerly Brandbassador)

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Extole Reviews & Ratings

Extole

4.8 out of 5 stars