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What is Route?

Elevate the customer journey right to their doorstep by utilizing Route, which enables brands to effectively oversee their post-purchase experiences through features such as visual order tracking, package protection, and easy claim filing, complemented by the groundbreaking universal order history tool. In a landscape where e-commerce is increasingly prevalent, it is critical for brands to refine every aspect of the customer experience in order to secure a competitive advantage; however, many have yet to prioritize the optimization of the post-purchase phase. Route empowers brands to take control of their post-purchase workflows, starting from the moment a customer checks out until their order arrives, while simultaneously nurturing customer loyalty and transforming buyers into brand advocates. Customers have the convenience of opting for Route+ at checkout, which enhances their orders with package protection and allows for hassle-free refunds and reorders with a single click. This efficient approach greatly reduces the effort required from customers and leads to a more seamless claims experience, thereby enriching the overall shopping journey. By focusing on these enhancements, brands not only reinforce their relationships with customers but also create a community of loyal supporters who are likely to return for future purchases. Ultimately, investing in customer experience improvements is a strategic move that can yield long-term benefits for a brand's reputation and success.

What is CWILL?

CWILL is a comprehensive customer retention platform designed to help Shopify brands transform post-purchase moments into long-term revenue opportunities. Previously operating as Channelwill, CWILL now unifies its suite of ecommerce tools under one cohesive brand focused on retention-driven growth. The platform includes solutions for order tracking, returns and exchanges, shipping protection, loyalty programs, referrals, and AI-powered business intelligence. By delivering branded tracking experiences, merchants can reduce “Where is my order?” inquiries and increase repeat purchases. Its returns management system helps businesses recover lost revenue by encouraging exchanges and store credit instead of refunds. Shipping protection features minimize operational losses while enhancing buyer confidence at checkout. CWILL’s loyalty and referral tools incentivize repeat engagement, helping brands lift customer lifetime value and lower acquisition costs. Automated review requests and user-generated content features build trust and social proof to drive higher conversion rates. AI-powered upsells and personalized recommendations create tailored shopping journeys that resonate with each customer. The platform replaces fragmented apps with a unified retention engine that simplifies operations and maximizes impact. Trusted by over 30,000 customers worldwide and impacting billions in annual revenue, CWILL is built to scale with high-growth ecommerce brands. With top-tier Shopify certifications, strong customer ratings, and round-the-clock support, CWILL positions itself as the go-to hub for sustainable ecommerce growth.