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What is Route?
Elevate the customer journey right to their doorstep by utilizing Route, which enables brands to effectively oversee their post-purchase experiences through features such as visual order tracking, package protection, and easy claim filing, complemented by the groundbreaking universal order history tool. In a landscape where e-commerce is increasingly prevalent, it is critical for brands to refine every aspect of the customer experience in order to secure a competitive advantage; however, many have yet to prioritize the optimization of the post-purchase phase. Route empowers brands to take control of their post-purchase workflows, starting from the moment a customer checks out until their order arrives, while simultaneously nurturing customer loyalty and transforming buyers into brand advocates. Customers have the convenience of opting for Route+ at checkout, which enhances their orders with package protection and allows for hassle-free refunds and reorders with a single click. This efficient approach greatly reduces the effort required from customers and leads to a more seamless claims experience, thereby enriching the overall shopping journey. By focusing on these enhancements, brands not only reinforce their relationships with customers but also create a community of loyal supporters who are likely to return for future purchases. Ultimately, investing in customer experience improvements is a strategic move that can yield long-term benefits for a brand's reputation and success.
What is ParcelWILL?
ParcelWILL, formerly ParcelPanel, is CWILL’s flagship post-purchase growth platform created for Shopify direct-to-consumer brands. It consolidates order tracking, returns and exchanges, and shipping protection into a unified system that enhances the customer journey after checkout. Instead of sending customers to external carrier pages, merchants can deliver fully branded tracking experiences that reinforce trust and increase engagement. Proactive shipping updates significantly reduce WISMO tickets, lowering customer support costs and freeing up team resources. The platform’s exchange-first returns workflows help businesses retain revenue by encouraging size swaps, store credit, and alternative product selections rather than refunds. A self-service returns portal automates approvals and communications, streamlining operations and improving customer satisfaction. Shipping protection safeguards orders from theft, loss, damage, or delays, protecting both margins and brand reputation. With integrations across 50+ Shopify apps and access to 1,400+ global carriers, ParcelWILL fits seamlessly into existing ecommerce stacks. Built for Shopify certification guarantees reliability, performance, and compliance with Shopify’s highest standards. Beyond operational efficiency, the platform turns tracking pages and return emails into marketing touchpoints that drive upsells and repeat purchases. Trusted by more than 50,000 DTC brands worldwide, ParcelWILL consistently delivers measurable gains in retention and revenue recovery. By transforming post-purchase friction into loyalty-building experiences, ParcelWILL helps ecommerce brands convert operational challenges into competitive advantages.
Integrations Supported
Shopify
WooCommerce
AmmoReady
Appbrew
CJdropshipping
CWILL
DSers
FedEx Ship Manager
Fera
GemPages
Integrations Supported
Shopify
WooCommerce
AmmoReady
Appbrew
CJdropshipping
CWILL
DSers
FedEx Ship Manager
Fera
GemPages
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
$11 per month
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Route
Date Founded
2018
Company Location
United States
Company Website
route.com/merchants/
Company Facts
Organization Name
CWILL
Date Founded
2014
Company Location
United States
Company Website
www.cwill.com/parcelwill/
Categories and Features
Customer Experience
Action Management
Analytics
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Survey Management
Text Analysis
Trend Analysis
Order Management
Back Order Management
Catalog Management
Inventory Management
Order Entry
Order Fulfillment
Order Tracking
Recurring Orders
Returns Management
Shipping Management
Special Order Management
Categories and Features
Returns Management
3PL / ERP Integration
Automated Exchanges
Branded Experience
Custom Return Policy
Inventory Management
One-Click Returns Processing
Returns Analytics
Shopper Self-Service
Smart Data Collection
