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What is Ruckus SPoT?

Ruckus SPoT, also known as Smart Positioning Technology, is recognized as the pioneering cloud-based platform for location-based services (LBS) tailored for Smart Wi-Fi, giving both carriers and enterprises the chance to adopt a variety of value-added services that can considerably increase their profitability while enhancing the online experiences of users. The most recent version of this technology, referred to as Cloud Hosted SPoT 2.0, supports expansive real-time analytics, which allows for precise indoor positioning and efficient LBS applications. It provides users with essential tools for creating radio maps, fine-tuning specific locations, and effortlessly integrating with mobile applications to deliver contextually relevant services. Additionally, SPoT is equipped with sophisticated features like heat mapping, footfall analytics, and assessments of dwell time, all of which are critical for optimizing space utilization and promoting deeper customer engagement. This cutting-edge technology not only enables businesses to gain a clearer understanding of user behavior but also significantly enhances their capacity to craft customized experiences that cater to their customers' diverse needs. Furthermore, the insights derived from these analytics can lead to more informed decision-making, ultimately driving growth and fostering innovation within the industry.

What is Localsensor?

Localsensor emerges as a leader in the realm of advertising technology, featuring its own innovative location-based mobile demand-side platform (DSP). The company partners with top advertisers and agencies to implement highly pertinent location-targeted campaigns on an extensive scale. By leveraging our unique LocalGraph™ technology, we engage audiences through impactful location-based ads at the precise moments and places they will be most effective. Our state-of-the-art real-time bidding (RTB) technology further optimizes your media spending for better performance. Localsensor offers both self-service and fully managed DSP options, facilitating hyper-local targeting via our advanced mobile advertising platform. You can accurately identify your campaign's audience based on particular locations and timing, finely tuned to the local and social contexts you wish to capture. By integrating location context into your advertising efforts, you can significantly increase their relevance and levels of engagement. Moreover, our sophisticated analytics and campaign management tools allow you to monitor engagement closely, giving you the ability to define your target audience along with local and social dynamics that impact your campaigns. This thorough methodology ensures that every facet of your advertising strategy is meticulously crafted for optimal effectiveness, ultimately driving higher return on investment. Furthermore, with Localsensor's commitment to innovation, businesses can stay ahead in a competitive market by making informed decisions based on real-time data insights.

Media

Media

Integrations Supported

Fydelia
RaGaPa CaptiveXS

Integrations Supported

Fydelia
RaGaPa CaptiveXS

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

RUCKUS Networks

Date Founded

2004

Company Location

United States

Company Website

support.ruckuswireless.com/products/74-ruckus-spot#f-product-facet=SPoT

Company Facts

Organization Name

Localsensor

Date Founded

2011

Company Location

Netherlands

Company Website

localsensor.com

Categories and Features

Categories and Features

Location-Based Marketing

Audience Demographics
Beacons (BLE)
Contextual Marketing
Footfall Analytics
Geofencing
Location Intelligence
Marketing Attribution
Marketing Automation
NFC
Personalization
Push Notifications
QR Codes
Reporting / Analytics
Social Marketing
Wi-Fi

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