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What is SAS Marketing Optimization?

As marketing teams face increasing demands to accomplish more with fewer resources, it becomes challenging to convey their message effectively amid the overwhelming noise of marketing communications to engage a focused audience. While strategies like segmentation, predictive modeling, and thorough testing can boost the effectiveness of customer interactions, they do not capture the full spectrum of daily obstacles that marketers encounter. Marketers must balance conflicting goals from various departments, oversee numerous marketing campaigns, and navigate limitations such as channel capacities, budget management, and compliance with customer outreach regulations. Furthermore, internal conflicts can complicate the situation even more. In a multiproduct organization with multiple campaigns targeting a large customer base, identifying the right campaigns for each individual customer is crucial. An intuitive user interface allows marketers to easily perform what-if analyses, enabling them to determine the best offers for specific customers while also understanding how changes in business constraints could impact outcomes. This functionality not only improves decision-making processes but also significantly streamlines the entire marketing workflow, fostering more efficient collaboration among team members. Ultimately, this approach can lead to more effective marketing strategies that resonate with the intended audience.

What is Funnelll?

Transform your website into an effective sales powerhouse by effortlessly capturing valuable user interactions and optimizing your sales funnel to increase conversions and revenue—all without any coding skills required. Seamlessly integrate your analytics and advertising accounts with a simple click, enabling smooth data exchange and utilization. You can track and analyze customer behaviors between your website and marketing platforms without the usual coding complexities! Utilize tracking data to fine-tune your marketing efforts and enhance your website's ability to drive sales. Our intuitive point-and-click tool allows you to select which aspects of your website to monitor, eliminating the need for ongoing code adjustments. Once you complete a one-time setup, you can easily replicate tracking across multiple platforms like Google, Facebook, and Twitter, ensuring that all channels leverage the same data for optimized campaigns and reporting. Create visual representations of your sales funnel to quickly identify any problems and gain insight into what factors affect customers at each step of their journey. Additionally, you will obtain valuable insights regarding both your organic and paid traffic sources, along with the effectiveness of your campaigns across all platforms, providing you with a thorough understanding of your marketing performance. By taking advantage of these powerful features, you will be fully prepared to unlock your sales potential and drive substantial growth for your business.

Media

Media

Integrations Supported

Acquigo

Integrations Supported

Facebook
Google Analytics
Hotjar
LinkedIn
Mailchimp
Mixpanel
Okta
PayPal
Shopify
Slack
Squarespace
Stripe
Weblium
Weebly
WordPress

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$1.99 per month
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

SAS Institute

Date Founded

1976

Company Location

United States

Company Website

www.sas.com/content/dam/SAS/en_us/doc/factsheet/sas-marketing-optimization-101287.pdf

Company Facts

Organization Name

Funnelll

Date Founded

2019

Company Location

United States

Company Website

www.funnelll.com

Categories and Features

Marketing Analytics

Campaign Management
Predictive Analytics

Categories and Features

Conversion Tracking

Not specified

Digital Analytics

Not specified

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
ROI Tracking
Website Analytics

Marketing Attribution

Attribution Modeling
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
ROI Tracking

Web Analytics

Conversion Tracking
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Time on Site Tracking
User Interaction Tracking

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