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What is Parllay?
Parllay serves as a customized marketing platform aimed at improving the engagement experience for WeChat followers. By adopting Parllay, companies are able to easily pinpoint potential sales prospects within their follower demographic, nurture clients throughout different phases of their journey, accelerate conversion timelines, and enhance the rate at which followers become purchasers. The Parllay-WeChat Customer Relationship Management (CRM) system equips businesses with essential tools to manage WeChat Official Accounts, identify customers within their follower lists, increase purchase conversion through personalized engagement tactics, and refine marketing strategies through in-depth data analysis. Additionally, the integration with HubSpot CRM simplifies the management of the progression from "follower" to "lead" and ultimately to "customer." This partnership between Parllay and HubSpot encourages omni-channel marketing automation, allowing potential buyers to more actively navigate their buying journeys, resulting in higher completion rates for transactions. By utilizing Parllay’s WeChat marketing automation in conjunction with HubSpot’s workflow functionalities, businesses can tap into the behavioral insights of each potential customer, fostering more impactful interactions and improving sales results. This holistic strategy guarantees that every engagement with customers is maximized for optimal success, ultimately leading to greater brand loyalty and sustained growth.
Integrations Supported
Discord
Facebook Messenger
Google Voice
HubSpot CRM
HubSpot Customer Platform
HubSpot Marketing Hub
Instagram
LINE
LINE WORKS
Skype
Integrations Supported
Discord
Facebook Messenger
Google Voice
HubSpot CRM
HubSpot Customer Platform
HubSpot Marketing Hub
Instagram
LINE
LINE WORKS
Skype
API Availability
Has API
API Availability
Has API
Pricing Information
$7.5
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
HiSEVEN
Date Founded
2010
Company Location
Malaysia
Company Website
www.hiseven.com
Company Facts
Organization Name
Parllay China
Date Founded
2013
Company Location
China
Company Website
www.parllay.cn/en/
Categories and Features
Social CRM
Calendar/Reminder System
Customer Support
Email Marketing
Lead Capture
Lead Nurturing
Live Chat
Marketing Automation Integration
Multi-Channel Social Integration
Social Media Monitoring
Task Management
Categories and Features
CRM
Calendar/Reminder System
Call Logging
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes / Proposals
Segmentation
Social Media Integration
Task Management
Territory Management
Influencer Marketing
CRM
Campaign Management
Faceted Search / Filtering
Influencer Discovery
Payment Tracking
ROI Tracking
Social Media Monitoring
Marketing Automation
A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking
Social CRM
Calendar/Reminder System
Customer Support
Email Marketing
Lead Capture
Lead Nurturing
Live Chat
Marketing Automation Integration
Multi-Channel Social Integration
Social Media Monitoring
Task Management