Semrush
4.7 out of 5 starsMatomo
5.0 out of 5 starsRatings and Reviews 18 Ratings
Ratings and Reviews 2 Ratings
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What is Semrush?
Semrush One is a unified digital marketing and AI visibility platform designed to help brands win across every search surface. It brings together SEO, content, traffic analysis, advertising, social media, local optimization, and AI search insights into one ecosystem. The platform supports visibility tracking across Google and leading AI engines such as ChatGPT, Perplexity, and Gemini. Semrush One leverages one of the largest AI-powered marketing databases in the world, including billions of keywords and trillions of backlinks. Marketers can measure brand discovery, trust, and performance wherever audiences search for information. AI visibility and sentiment tools help brands understand how they are perceived in generative search results. Advanced analytics connect performance data to revenue, ROI, and business outcomes. Enterprise features allow large teams to automate workflows and scale globally. Competitive intelligence tools reveal market share, gaps, and emerging opportunities. Local and social toolkits support consistent brand presence across channels. Advertising and AI PR features strengthen reach and authority. Semrush One empowers brands to move faster, make smarter decisions, and stay ahead in a rapidly evolving search landscape.
What is Matomo?
Matomo, recognized as the leading open-source web analytics solution, is utilized by over 1.4 million websites spanning 190 countries and is available in more than 50 languages. The platform places a strong emphasis on safeguarding user privacy, ensuring complete data ownership, and eliminating data sampling practices.
Users can choose between two hosting alternatives: cloud-based and on-premise solutions. The cloud option streamlines the setup process, while the on-premise choice enables the installation of the PHP/MySQL software directly on personal servers, thereby providing users with maximum control and flexibility over their data.
This powerful tool for web analytics and conversion optimization is a premium offering, boasting a diverse array of features such as heatmaps, session recordings, and the ability to set specific goals for tracking success. Additionally, Matomo continuously evolves to meet the needs of its users, ensuring they have access to the latest advancements in analytics technology.
Integrations Supported
AccessOwl
Data Virtuality
Supermetrics
Workers by Delos
Adaptive
Bazoom
Datamorf
Gryffin
Instagram
Integrations Supported
AccessOwl
Data Virtuality
Supermetrics
Workers by Delos
Leo
API Availability
Has API
API Availability
Pricing Information
Pricing not provided
Free Version
Free Trial Offered?
Pricing Information
$23 per month
Free for on-premise use
Free Version
Free Trial Offered?
Supported Platforms
SaaS
Android
iPhone
iPad
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Online Training
On-Site Training
Company Facts
Organization Name
Semrush
Date Founded
2008
Company Location
United States
Company Website
www.semrush.com
Company Facts
Organization Name
Matomo
Date Founded
2007
Company Location
New Zealand
Company Website
matomo.org
Categories and Features
Ad Optimization
Not specified
Ad Spy
Not specified
AI Advertising
Not specified
AI Content Generators
Not specified
AI Marketing
Not specified
AI Search Monitoring
Not specified
AI Search Optimization (AISO)
Not specified
AI SEO
Not specified
AI Text Generators
Not specified
AI Visibility Optimization
Not specified
AI Writing
Not specified
Answer Engine Optimization (AEO)
Not specified
Brand Management
Project Management
Brand Monitoring
Not specified
Content Analytics
Not specified
Content Creation
Not specified
Content Marketing
Audience Targeting
Brand Management
SEO Management
Social Media Management
Content Optimization
Not specified
Data Analysis
Data Discovery
Data Visualization
Digital Analytics
Not specified
Generative Engine Optimization (GEO)
Not specified
Keyword Research
Not specified
Link Management Tools
Backlink Management
Brand Control
Broken Link Discovery
Channel Attribution
Competitor Analysis
Link Analytics
Ranking Monitoring
LLM Optimization (LLMO)
Not specified
Local Listing Management
Not specified
Local SEO
Not specified
Market Intelligence
Not specified
Marketing Analytics
Dashboard
Performance Metrics
Social Media Metrics
Website Analytics
Marketing Calendar
Not specified
Media Monitoring
Dashboards / Reporting
Export Results
Online News Monitoring
Social Media Monitoring
Paid Search Intelligence
Not specified
Plagiarism Checker
Not specified
PPC
Analytics / ROI Tracking
Budget Management
Campaign Management
Conversion Tracking
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
Search Engine Marketing (SEM)
Analytics / ROI Tracking
Budget Management
Campaign Management
Conversion Tracking
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
SEO
Auditing
Competitor Analysis
Content Management
Google Analytics Integration
Keyword Research Tools
Keyword Tracking
Link Management
Localization
Mobile Search Tracking
Rank Tracking
Social Media Advertising
Not specified
Social Media Analytics Tools
Campaign Analytics
Competitor Monitoring
Customizable Reports
Multi-Channel Data Collection
Social Media Marketing
Analytics
Keyword Filtering
Multi-Account Management
Web Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Site Search Tracking
Website Optimization Tools
Not specified
Categories and Features
AB Testing
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Split Testing
Statistical Relevance Analysis
Test Scheduling
Business Intelligence
Dashboard
Data Analysis
Key Performance Indicators
Performance Metrics
Visual Analytics
Content Analytics
Not specified
Digital Analytics
Not specified
Heatmap
Website Analytics
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
ROI Tracking
Social Media Metrics
Website Analytics
Mobile App Analytics
A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Retention Tracking
Revenue Tracking
Web Analytics
Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking
Website Optimization Tools
Performance Metrics