Top Matomo Alternatives

Semrush is a SaaS platform designed for managing online visibility and marketing content, enabling businesses to achieve quantifiable outcomes through effective online marketing strategies. Our software caters to enterprises of all sizes, assisting them in enhancing their presence across vital channels while fostering the creation of captivating user-generated content. The insights provided by our data empower users to identify promising growth opportunities. With comprehensive workflow and tracking solutions, businesses can conduct ongoing experiments and evaluate outcomes with greater precision. Gain insights into your competitors' marketing strategies and tactics, analyze traffic on any website, and uncover their promotional methods. Generate innovative ideas to expand your market share and identify keyword and backlink gaps. Learn how to reach a broader audience while minimizing costs, and discover optimal keywords for every PPC campaign. Additionally, keep an eye on your competitors' landing pages and advertising copy, and refine your advertising expenditure at the local level while also evaluating Google Shopping campaigns for better effectiveness. By leveraging these tools, organizations can navigate the competitive landscape with increased confidence and strategic foresight.

Warehouse-Native Customer Journey Analytics—No Black Boxes. Total Transparency. Kubit is the leading customer journey analytics platform, purpose-built for product, data, and marketing teams that need self-service insights, real-time data visibility, and complete control—without engineering bottlenecks or vendor lock-in. Unlike legacy analytics solutions, Kubit is natively integrated with your cloud data warehouse (Snowflake, BigQuery, Databricks), so you can analyze customer behavior and user journeys directly at the source. No data exports. No hidden models. No black-box limitations. With out-of-the-box capabilities for funnel analysis, retention metrics, user pathing, and cohort analysis, Kubit delivers actionable insights across the full customer lifecycle. Layer in real-time anomaly detection and exploratory analytics to move faster, optimize performance, and drive user engagement. Leading brands like Paramount, TelevisaUnivision, and Miro rely on Kubit for its flexibility, enterprise-grade governance, and best-in-class customer support. See why Kubit is redefining customer journey analytics at kubit.ai

Smartlook is a mobile analytics platform designed to help websites and applications uncover the reasons behind user behaviors, benefiting more than 300,000 businesses across various sectors. By eliminating uncertainty, it provides concrete, actionable insights into user actions. This innovative solution delivers a detailed understanding of user interactions at a granular level. With its continuous visitor recordings, Smartlook enables you to monitor every individual navigating your site or app. Its automatic event tracking feature allows for the observation of specific actions taken by visitors, while conversion funnels help analyze conversion rates and identify the causes of user attrition. Additionally, its heatmaps offer extensive data regarding how users click, scroll, and hover throughout your web pages. In 2019, Smartlook received recognition as one of the Top 100 Software Products in the G2 Crowd Awards, underscoring its value in the market. Notable clients include O2, Miele, and Hyundai, demonstrating its appeal to a diverse range of industries. Furthermore, the platform is capable of recording gameplay from Unity-engine games, expanding its utility in the gaming sector. This versatility makes Smartlook a comprehensive tool for understanding user engagement across multiple platforms.

Established in 2011 as a pioneer among mobile measurement partners (MMPs), Kochava now enables marketers to measure what matters across all devices, channels, and platforms. Leverage advanced multi-touch attribution, next-gen marketing mix modeling, and continuous incremental measurement techniques to cultivate growth strategies that are both data-driven and privacy preserving. Gain insights into which cross-channel strategies effectively enhance customer acquisition and retention. The platform boasts essential features such as comprehensive app attribution and analytics, cost data aggregation, deep linking, marketing data management, ETL support, ad fraud detection & prevention, and a professional consulting services team. Kochava’s extensive library of software development kits (SDKs) ensures seamless measurement support across mobile, connected TVs, web, gaming platforms, and other connected devices. With integrated solutions, clients can effortlessly activate and evaluate their campaigns on platforms like Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and a multitude of additional ad networks, CTV platforms, and major publishers. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.

Mouseflow serves as a comprehensive behavior analytics tool utilized by teams in Product, Marketing, UX Design, and Analytics to boost conversion rates and enhance website experiences. By providing session recordings, Mouseflow enables you to observe user interactions closely, while heatmaps reveal areas of significant interest to your audience. This groundbreaking platform stands out with its automatic friction detection feature, helping users identify the most relevant recordings to review without the need to sample across different plans. Additionally, heatmaps can be generated for every page on your site, allowing for detailed filtering based on a variety of parameters, thereby facilitating a deeper understanding of user behavior. Overall, Mouseflow equips teams with essential insights to optimize their digital strategies effectively.

Extellio serves as a robust tool for tracking, analyzing, and enhancing user experiences, conversion rates, and navigation paths on digital platforms and websites. It delivers GDPR-compliant analytics alongside intelligent surveys, heatmaps, and session recordings, all integrated within a sophisticated analytical framework. Users can merge various data streams to generate highly targeted segments or funnels that draw from both survey responses and analytics metrics. This capability enables a comprehensive understanding and enhancement of the user journeys that matter most to businesses. By integrating behavioral insights with experiential data, Extellio provides profound and actionable insights that empower organizations to make strategic decisions that drive improvement.

Clicky provides in-depth, real-time web analytics that meticulously track individual user interactions while effectively filtering out bots and spam, featuring heatmaps, on-site analytics, and uptime monitoring, among other tools. It is recognized as the leading option for real-time analytics solutions. By utilizing our white label service, you can personalize and market the product under your own brand, setting your own pricing for clients. This personalization process enables you to modify your company name, product name, domain name, logo, and various UI elements like color palettes. Furthermore, an API is available to facilitate the complete automation of user and site registration processes. Clicky's white label service is fully hosted, which eliminates the challenges of server maintenance and software updates for you. All of Clicky's features are available through the white label offering, with the exception of uptime monitoring, which remains tied to a third-party service and cannot be rebranded. As Clicky rolls out new features, your white label version will simultaneously benefit from these updates, guaranteeing that you are always aligned with the latest tools and functionalities. This offers a smooth and top-notch experience for both you and your customers, ensuring satisfaction at every level. With Clicky, you can confidently deliver advanced analytics without the hassle of backend management.

Introducing a cutting-edge analytics platform designed specifically for sectors that prioritize the safeguarding of sensitive data. With Piwik PRO, you can track user engagement even in highly secure settings, all while ensuring compliance with privacy regulations, whether you choose an on-premises installation or a cloud-based solution. It guarantees adherence to global privacy and security standards, simplifying the process of navigating stringent data protection laws. This includes compliance with a variety of regulations from the United States and Europe, such as GDPR and HIPAA, as well as specific legislation from countries like China and Russia. Piwik PRO ensures that you maintain full ownership of your data, as none is sent to external servers or third parties, regardless of whether you utilize the On-Premises or Cloud option. By harnessing the capabilities of the Piwik PRO Analytics Suite, you can integrate data from multiple sources to construct accurate customer profiles and analyze user behavior in remarkable detail. This integration allows for seamless inclusion of first-party data from diverse origins such as web analytics, your organization's CRM, offline datasets (including CSV files), forms, and more. This comprehensive strategy provides a deep understanding of your customers' behavior trends, which is crucial for tailored marketing efforts. Ultimately, Piwik PRO equips you to make well-informed decisions backed by extensive insights into your audience, enhancing your overall strategic approach.

Countly serves as a powerful product analytics platform that empowers businesses to monitor and analyze product performance, user interactions, and behaviors across various platforms, including mobile, desktop, and web applications. With a strong emphasis on privacy by design, it enables organizations to enhance their offerings and create more tailored customer experiences while achieving essential business objectives. Users can seamlessly track, evaluate, and implement actions all within the Countly ecosystem, making it a comprehensive solution for innovation and growth. This integrated approach helps teams to make data-driven decisions that foster continuous improvement.

Counter redefines web analytics with a focus on privacy, simplicity, and openness. Built as an open-source platform under the AGPL-v3 license, it offers full transparency and invites developers worldwide to contribute and improve its ecosystem. Counter tracks only the essentials—unique visitors, referrers, and geographical data—so users get actionable insights without intrusive data collection. The platform completely avoids cookies, IP address storage, and fingerprinting, making it inherently GDPR- and ePrivacy-compliant by design. Its clean, minimalist interface is easy to navigate, delivering a fast and frustration-free analytics experience. Counter’s “Pay When Ready” model allows users to start free and contribute financially only when they find value in the service. The tool is ideal for small businesses, developers, and publishers who want a reliable view of traffic without compromising their visitors’ privacy. Built with both frontend and backend transparency, it can be self-hosted or used as a hosted service. Counter also includes referral insights, helping users understand how audiences discover their content. It’s the friendly alternative to traditional analytics—simple, ethical, and open to everyone.

Reactflow enables the playback of customer activity recordings in video format, allowing users to compile heatmaps, analyze funnels, generate bug reports, review console logs, and provide feedback, ultimately aiding in the identification and resolution of customer pain points—all at no cost. By utilizing each user’s Heatmap and Recording, you can enhance the user experience, refine the interface, and optimize the user journey while also pinpointing and addressing issues like 404 errors and debugging problems. Furthermore, Reactflow empowers you to understand the reasons behind cart abandonment or user exits by providing a clear view of visitor interactions on your site, which in turn helps you identify necessary changes. The session replay feature captures visitor behavior comprehensively, offering insights that surpass conventional web analytics and plugins that merely trace visitor paths. This innovative approach ensures that you have a detailed understanding of user actions, allowing for targeted improvements in your website's functionality and user engagement strategies.

A user-friendly and privacy-focused alternative to Google Analytics that guarantees adherence to GDPR regulations while delivering comprehensive web analytics. Start your 14-day free trial now—no credit card required. Discover where your visitors come from and the pages they browse. This service complies fully with GDPR and other privacy legislation by avoiding cookies and cross-site tracking altogether. Its interface is intuitive and easy to navigate, eliminating the confusion often found in Google Analytics. You can quickly get up and running with a simple code snippet that works flawlessly from the beginning. This solution not only emphasizes user privacy but also provides vital analytics tools that enhance your understanding of your audience's behavior. By using this platform, you can confidently analyze your website traffic while respecting your users' data privacy.

We offer essential metrics like page views, referrers, leading pages, and screen sizes to our users. This information is further enriched with insightful data, including original Tweets. Importantly, we refrain from using cookies or collecting personal information, which alleviates any worries about cookie banners and regulations such as GDPR, CCPA, or PECR. While many free services turn users into products, we assure you that your data will remain private and never be sold. To keep our services running smoothly, we do charge a fee. At Simple Analytics, our goal is to provide simplicity—not only in our features but also in our user interface. You can quickly evaluate your website's performance through a single, comprehensive overview. If you’re interested in receiving email reports, we offer the choice of weekly or monthly summaries that are designed to be clear and concise. Unlike other analytics tools that may overwhelm you with multiple t.co referrers, Simple Analytics highlights the specific tweets that drove your traffic. We also respect user privacy by not tracking individuals, which allows our tool to bypass ad-blockers effectively. Moreover, you can set up a custom subdomain linked to our service, and with just a DNS setting change, we take care of all logistics, including SSL certificate management, ensuring a hassle-free integration experience. With our commitment to user-friendly analytics, you can focus more on your website's success without the complexities typically associated with data tracking.

Rybbit stands out as a cutting-edge, open-source analytics platform dedicated to user privacy, offering a contemporary alternative to traditional tools such as Google Analytics. It delivers real-time insights with features like live visitor monitoring, session replays, web vital performance tracking, detailed user profiles, and customizable event tracking, ensuring compliance with GDPR and CCPA regulations by avoiding cookies and other intrusive methods. Users can dive into detailed session data, examining clicks, navigation habits, and session durations, while also analyzing user journey through funnels and retention dashboards. They can set personalized objectives and visualize data from diverse global locations effectively. The platform supports both hosted services and self-hosting with a Docker Compose setup, allowing users to maintain full control over their data and deployment strategies. Additionally, Rybbit's user interface includes advanced filtering capabilities across more than 15 dimensions, enabling easy navigation through intuitive dashboards for tracking individual sessions, user pathways, funnels, error occurrences, and real-time interactions globally. Notably, Rybbit's unwavering focus on user privacy not only enhances its appeal but also addresses the growing concerns surrounding data security in today's digital landscape. Ultimately, this commitment to privacy and transparency positions Rybbit as a reliable choice for organizations prioritizing ethical analytics.

Discover more at TWIPLA.com. 𝗧𝗛𝗘 𝗖𝗢𝗠𝗣𝗟𝗘𝗧𝗘 𝗪𝗘𝗕𝗦𝗜𝗧𝗘 𝗜𝗡𝗧𝗘𝗟𝗟𝗜𝗚𝗘𝗡𝗖𝗘 𝗣𝗟𝗔𝗧𝗙𝗢𝗥𝗠 Finally gain a comprehensive understanding of web analytics without the need for consent. The challenge of losing valuable trackable data due to consent issues has been addressed with our innovative solution. • Experience real-time insights into your online presence with full site KPIs, eliminating any delays or sampling errors in reporting. • Our platform features tools such as heatmaps, session replays, conversion funnels, eCommerce analytics, and a survey functionality. • Embrace a cookieless ecosystem that adheres to essential data protection regulations like CCPA, GDPR, and ePrivacy. Select a platform that offers you the guidance necessary to enhance web performance and maximize your data utilization. Achieve privacy-perfect analytics and access 100% of your traffic—four times more than other options, all without requiring a cookie banner. Utilize user-friendly behavior analytics to trace the entire visitor journey, from their entry point to their subsequent actions after leaving your site. Access customizable dashboards, event tracking capabilities, and advanced segmentation that cater to your specific requirements. Start today and equip yourself with all the collaborative tools needed for customer experience analytics and optimizing conversion rates, ensuring your business thrives online.

Swetrix presents itself as a web analytics platform that prioritizes privacy and operates without cookies, making it an open-source solution. Some of its standout features are as follows: The platform is remarkably user-friendly and operates with impressive speed. You can monitor custom events along with unique visitor and bounce rate statistics. As a fully cookieless tracking solution, it eliminates the need for cookie or GDPR consent banners on your site. It also offers email reporting and exports for GDPR compliance data. The tracking script is lightweight, approximately 3.0 KB, and is delivered via a CDN. Users can utilize browser extensions that provide alerts and easy access to their data. All information is securely stored on servers located within the European Union. The codebase is completely open source, allowing for self-hosting if desired. The platform boasts even more features to enhance user experience!

Trackboxx – Web Analytics Compliant with GDPR, No Cookies Required. Trackboxx provides a straightforward solution for web analytics that adheres to GDPR regulations while eliminating the necessity for cookies, thereby removing the need for consent banners. This empowers website owners to efficiently monitor and assess their site's performance, all while staying within the bounds of privacy laws. Key Features No Cookie Requirement: The operation of Trackboxx does not involve consent banners, simplifying compliance. Intuitive Dashboard: Trackboxx features a modern and user-friendly interface that allows for easy interpretation of website activity. Optimal Performance: Our tracking script is designed to be lightweight, supported by a global CDN network, ensuring that your site remains fast and responsive. Extensive Data Analysis: Users can access a broad spectrum of metrics without the complications of opt-in or opt-out choices, guaranteeing comprehensive tracking. Ongoing Enhancements: Regular updates introduce innovative features that keep the platform relevant and useful for users.

VisitorStats.co is a privacy-first web analytics tool designed to give businesses deep insights into their website traffic without compromising user data. It provides real-time analytics, including metrics on visitor behavior, acquisitions, geographic distribution, and technology usage, all in a lightweight and user-friendly interface. VisitorStats.co avoids the use of cookies, fingerprinting, and IP tracking, ensuring full compliance with GDPR, CCPA, and PECR. The platform also allows for the creation of custom events, exports data to CSV, and integrates seamlessly with other platforms, making it an ideal choice for businesses that prioritize user privacy and streamlined analytics.

Imagine possessing an in-depth understanding of your audience; with Usermaven, you can truly visualize, interpret, and utilize your data in ways you never thought possible. Begin your free 30-day trial and reveal the essential insights concealed within your data. Usermaven's accurate tracking automatically captures all events, removing the necessity for developer intervention and positioning itself as the most user-friendly and effective analytics solution for marketers and product managers alike. Elevate your tracking beyond the basics by taking advantage of Usermaven's vast selection of analytical tools. Gain comprehensive insights into your website and product, understand user behaviors, and optimize your marketing and product strategies for maximum effectiveness. Usermaven offers immediate, intuitive website analytics that simplify your everyday performance assessments. Easily spot onboarding hurdles, boost user engagement, and enhance customer retention without relying on developers. Furthermore, Usermaven gives you a complete view of your contacts, integrating visitors, users, and companies all in one place. You can track their interactions on your website or app in real-time, ensuring that you remain informed and adaptable in your strategies. With these powerful features, you can elevate your data-driven decision-making to entirely new heights, making every choice more informed and impactful. This comprehensive approach allows you to stay ahead in a competitive landscape, ensuring your initiatives are both effective and successful.

Userbird is a modern, all-in-one web analytics platform that serves as a privacy-first alternative to Google Analytics, helping businesses transform visitor data into actionable insights that drive conversion growth. The platform features real-time visitor tracking, detailed heatmaps, and advanced revenue tracking capabilities, allowing teams to visualize user behavior—including clicks, scrolls, and mouse movements—and optimize website performance effectively. Userbird automatically tracks every customer touchpoint, such as outbound links, form submissions, and file downloads, without any manual configuration, ensuring comprehensive coverage of user interactions. Its revenue tracking functionality connects sales data with user behavior, supporting multi-currency setups and enabling the measurement of custom conversion goals to better understand revenue drivers. Userbird’s privacy-first design eliminates cookies and IP address collection through innovative session anonymization, making cookie consent banners unnecessary and ensuring full GDPR compliance with data encrypted and hosted in the EU. Built for high performance, Userbird processes millions of events instantly using a scalable cloud infrastructure hosted on Cloudflare and Google BigQuery, providing lightning-fast analytics without affecting website speed. The platform includes advanced features such as UTM tag tracking, event tracking, scroll depth, and form tracking to deliver a comprehensive understanding of user engagement. Userbird also promises long-term data retention to help businesses analyze seasonal and yearly trends. With expert support available, businesses get assistance whenever needed to maximize their analytics success. Currently in free beta, Userbird invites companies to join and leverage powerful analytics tools to significantly improve conversion rates.

Take charge of your website's analytics with Umami, an open-source option that emphasizes user privacy in contrast to conventional tools like Google Analytics. This platform enables you to gather crucial data while consistently upholding the privacy of your users. Umami differentiates itself by not collecting any personal information, avoiding cookies, steering clear of cross-site tracking, and ensuring compliance with GDPR regulations. By adopting Umami, you can successfully navigate the intricate landscape of evolving data privacy laws. All data collected is anonymized, which means that individual users remain untraceable, providing you with reassurance regarding data security. The platform features a user-friendly and intuitive interface, which simplifies the reporting process and makes it accessible to everyone. With Umami, you can focus solely on the metrics that are significant to your needs, all of which are conveniently showcased on a single dashboard. This tool adheres to open-source principles, enhancing trust through its transparency and community backing. Furthermore, you can eliminate the need for intrusive cookie consent notices for your visitors, creating a smoother browsing experience. Embrace the advantages of analytics while firmly prioritizing user privacy, ensuring a balance that benefits both you and your audience. By choosing Umami, you not only enhance your data tracking capabilities but also contribute to a more ethical approach to online analytics.

VCX³ is a comprehensive SaaS platform designed to help website owners effectively manage their web analytics. By utilizing VCX³, users gain access to a wealth of insights including in-depth statistics, heatmaps, backlink analysis, page speed evaluations, cart and campaign tracking, lists of business visitors, bounce rates, file downloads, and device specifications down to individual smartphone models, all without the use of cookies. Additionally, our customizable dashboard allows you to select from over 60 different portlets and arrange them to suit your personal preferences and requirements, ensuring that you have the most relevant information at your fingertips. This flexibility empowers users to create a tailored experience that directly addresses their unique web management needs.

Achieve a comprehensive understanding of your online audience by delving into various metrics, including traffic trends and user engagement, which will ultimately propel your business growth. Utilize simple attribution models to filter out spam traffic and effectively control bot activity, ensuring cleaner data. Gain access to extensive user metrics, including in-depth analysis of ad blocker usage. Set up to 200 specific goals for each website, integrate ecommerce analytics, and effortlessly track tailored events. Take advantage of session recordings, heat maps, and form analytics reports that are simple to access without the need for complex configurations. Your data updates in real time with no truncation, as the sampling process is user-driven, allowing you to oversee any level of traffic while keeping all records forever. Track user interactions on your site—capturing every click, scroll, mouse movement, and keystroke on video. Identify barriers that hinder purchases, decipher the reasons behind user clicks, and gather insightful feedback to improve the user experience. Discover which parts of a webpage draw the most interest and recognize areas that might be neglected. You can also pinpoint the exact moments when users stop scrolling, offering an even deeper understanding of user behavior. This granular insight equips you to make strategic decisions that can significantly elevate your website's effectiveness and user satisfaction. Furthermore, by continuously analyzing this data, you can adapt your strategies in real-time, ensuring sustained improvement over time.

UnioAnalytics provides a fully complimentary service for website analytics, granting users unrestricted access to all functionalities. Each report produced by UnioAnalytics is available in real-time, enabling you to track the current visitors on your website and their respective page views. You can gain in-depth insights into individual visitors and how they engage with your content. With UnioAnalytics, a variety of traffic reports are at your fingertips, featuring metrics on geolocation, browser types, operating systems, screen sizes, devices, referrers, search engines, social media platforms, and more. You also have the capability to exclude any specific IP addresses from your reports, including frequently encountered web bots. In addition, you can oversee an unlimited number of websites from a single account, making it a highly adaptable resource for webmasters. The analytics provided are thorough, ensuring you have a solid grasp of your audience's behavior and preferences. This comprehensive toolkit allows for better decision-making and strategy formulation based on the analytical data collected.

Marble Metrics sets itself apart from other analytics providers that focus on privacy by ensuring that all analytics data resides solely on servers managed by European companies. This strong dedication to data security applies uniformly to all information, whether in storage or during transmission. To maintain our services, we implement a pricing model where larger clients contribute financially, which in turn enables us to offer free access for smaller projects; this approach effectively removes any conflicts between privacy priorities and profit-driven motives. Our platform is equipped with a wide array of features that users typically seek in analytics tools, including real-time tracking, page views, time spent on pages, and bounce rates, among others. Crucially, every piece of data collected from your websites remains entirely yours and is solely utilized to enhance your Dashboard, guaranteeing complete ownership. We emphasize the protection of your data by keeping it within the EU and implementing stringent measures to ensure that no analytics data can be attributed to individual users. Furthermore, our unwavering commitment to privacy allows you to evaluate your website's performance without the fear of exposing your users’ identities, which fosters a secure environment for data analysis and insights. By prioritizing these aspects, we aim to build trust and confidence among our clients, ensuring a transparent analytics experience.

Users generally prefer not to be tracked, and many actively block JavaScript-based tracking methods, presenting a challenge for any analytics tool reliant on such technology. Angelfish Software stands apart as a self-hosted log analyzer that generates web analytics reports directly from access logs, circumventing the limitations imposed by blocked JavaScript tracking. Consequently, even if users disable JavaScript tracking on your website, their visits will still be recorded in the access logs, ensuring you don't miss any valuable data. Organizations of various sizes utilize Angelfish to reliably monitor public websites, intranet sites, applications, and any browser-accessed content. For marketers relying on Google Analytics, Angelfish provides insights into traffic from users who block GA tracking, which can account for up to 35% of your total visitors. Angelfish includes a wealth of reporting features such as standard web analytics reports covering browsers, platforms, pages, IP addresses, and organizations; document tracking; inbound and in-site marketing campaigns; impression and click-through rates; email open rates; site search analysis; usage costs; identification of broken links; and much more. Additionally, Angelfish processes logs at an impressive speed of 5 GB per minute, is user-friendly in terms of installation and maintenance, comes with full support, and delivers unique data insights often missed by other analytics solutions. Explore our website to discover the full capabilities of Angelfish and see how it can enhance your web analytics strategy!

DataUnlocker is an advanced solution designed to protect your website’s frontend from the technical disruptions caused by browser extensions, network filtering, and privacy tools that frequently block essential analytics and marketing data. As modern web applications depend heavily on third-party analytics platforms for key performance metrics, many businesses face significant data loss—even when operating within GDPR and other regulatory frameworks. DataUnlocker addresses this challenge by introducing a secure JavaScript and network layer that effectively transforms third-party data into first-party data. This approach shields data from interference, guarantees the reliable delivery of all requests, and achieves 100% data accuracy. The platform supports both server-side tagging and client-side analytics tools, seamlessly integrating with major platforms such as Google Analytics, Google Tag Manager, Meta Pixel, Hotjar, and Segment. Acting as a protected proxy, DataUnlocker recovers between 15% to 50% of lost data, resolves attribution discrepancies, and restores comprehensive data integrity. This empowers businesses to make smarter, well-informed decisions backed by complete and accurate data. DataUnlocker ensures compliance without sacrificing insight quality or user privacy, maintaining trust with customers and regulators alike. Its plug-and-play functionality allows quick deployment without disrupting existing analytics setups. Ultimately, DataUnlocker helps companies regain full visibility into their website performance and marketing effectiveness, driving better outcomes.

Open Web Analytics (OWA) is an open-source web analytics framework that is both free and designed to give you full control over how you collect and analyze data related to your websites and applications. Whether you choose to run OWA on your own domain or seamlessly integrate it into your web application, it offers a level of customization that allows for adjustments based on your unique requirements. The framework supports tracking for various platforms, including WordPress and MediaWiki, and is capable of monitoring administrative events as well. OWA is equipped with numerous standard metrics, dimensions, and reports that enhance your understanding of the collected data. With a comprehensive data access API, it allows for integration with raw data, enabling detailed analyses. Additionally, OWA adheres to GDPR and other privacy standards, ensuring the protection of user information. In addition to its standard analytics capabilities, OWA includes various advanced features that are frequently absent in other open-source options. Its intuitive dashboard provides a clear overview of your analytics, allowing you to delve into individual web page performance, including the pages users visit before and after. You can also assess the clickstream of anonymized user sessions, offering valuable insights into user behavior and navigation trends. Overall, this extensive array of features positions OWA as a formidable tool for anyone aiming to enhance their online presence and make data-driven decisions. By leveraging OWA, users can significantly improve their understanding of site interactions and optimize their content strategies effectively.

Website analytics should be simple, effective, and prioritize user privacy. Fathom offers a sleek, efficient, and privacy-respecting alternative to Google Analytics. Rather than drowning in complicated reports and gathering excessive personal data about your visitors—which is often unnecessary—our analytics provide a single, lightning-fast dashboard that facilitates rapid business decisions. With our service, you'll gain insights into just the essentials: your most successful content, important referrers, and a few other key metrics. Everything is neatly organized on one screen, making it easy to make quick, data-driven choices. Additionally, because Fathom does not collect personal data and complies with GDPR and CCPA regulations, there is no need for cookie consent notices (in fact, we don’t use cookies at all). Each of our pricing plans offers unlimited access to multiple websites, custom domains, and email reports, allowing you to effortlessly keep track of your business site, side projects, and personal blogs all from a single account. This makes it an adaptable solution for anyone involved in the digital landscape, ensuring you have all the tools you need at your fingertips. Ultimately, Fathom's approach to analytics not only enhances your understanding of your audience but also safeguards their privacy.

The Infrastructure Analytics version adopts a privacy-focused methodology for tracking website metrics in real-time, allowing for the monitoring of tailored user actions via a REST API. In contrast, the Personal Analytics version enables users to create impressive dashboards directly from their spreadsheet data. Dataviz Studio provides GDPR-compliant website analytics, facilitating the observation of user interactions across your site. Numerous demonstrations highlight the vast capabilities and varied applications that Dataviz Studio offers. Users can easily upload a CSV file to convert their data into an interactive and customizable dashboard, which can be effortlessly shared with others. Furthermore, Dataviz Studio utilizes an open-source tool called Umami to collect analytics data from visitors. This user-friendly alternative to Google Analytics not only streamlines the analytics process but also complies with GDPR requirements, ensuring that no personally identifiable information is stored and all collected data remains anonymous. Consequently, there is no requirement to display a cookie notice to visitors, thereby enhancing their browsing experience while you obtain valuable insights. The combination of these innovative tools results in an effective and compliant strategy for conducting website analytics, ultimately benefiting both users and website owners alike.