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What is Matomo?

Matomo, recognized as the leading open-source web analytics solution, is utilized by over 1.4 million websites spanning 190 countries and is available in more than 50 languages. The platform places a strong emphasis on safeguarding user privacy, ensuring complete data ownership, and eliminating data sampling practices. Users can choose between two hosting alternatives: cloud-based and on-premise solutions. The cloud option streamlines the setup process, while the on-premise choice enables the installation of the PHP/MySQL software directly on personal servers, thereby providing users with maximum control and flexibility over their data. This powerful tool for web analytics and conversion optimization is a premium offering, boasting a diverse array of features such as heatmaps, session recordings, and the ability to set specific goals for tracking success. Additionally, Matomo continuously evolves to meet the needs of its users, ensuring they have access to the latest advancements in analytics technology.

What is Fathom Analytics?

Website analytics should be simple, effective, and prioritize user privacy. Fathom offers a sleek, efficient, and privacy-respecting alternative to Google Analytics. Rather than drowning in complicated reports and gathering excessive personal data about your visitors—which is often unnecessary—our analytics provide a single, lightning-fast dashboard that facilitates rapid business decisions. With our service, you'll gain insights into just the essentials: your most successful content, important referrers, and a few other key metrics. Everything is neatly organized on one screen, making it easy to make quick, data-driven choices. Additionally, because Fathom does not collect personal data and complies with GDPR and CCPA regulations, there is no need for cookie consent notices (in fact, we don’t use cookies at all). Each of our pricing plans offers unlimited access to multiple websites, custom domains, and email reports, allowing you to effortlessly keep track of your business site, side projects, and personal blogs all from a single account. This makes it an adaptable solution for anyone involved in the digital landscape, ensuring you have all the tools you need at your fingertips. Ultimately, Fathom's approach to analytics not only enhances your understanding of your audience but also safeguards their privacy.

Media

Media

Integrations Supported

DataUnlocker
ElectroNeek
AccessOwl
CodeTwo Email Signatures 365
Conzent
DreamApply
Mazaal AI
PR.co
Purely.Website
Readymag
Sociuu
Streamio
Syntasa
VPiX 360
Webflow
eXTReMe-IP-Lookup
iubenda

Integrations Supported

DataUnlocker
ElectroNeek
SavvyCal
Splitmat
Tarkle Send

API Availability

API Availability

Pricing Information

$23 per month
Free for on-premise use
Free Version
Free Trial Offered?

Pricing Information

$14 per month
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Linux

Supported Platforms

SaaS

Customer Service / Support

Standard Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

Matomo

Date Founded

2007

Company Location

New Zealand

Company Website

matomo.org

Company Facts

Organization Name

Conva Ventures

Company Location

Canada

Company Website

usefathom.com

Categories and Features

AB Testing

Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Split Testing
Statistical Relevance Analysis
Test Scheduling

Business Intelligence

Dashboard
Data Analysis
Key Performance Indicators
Performance Metrics
Visual Analytics

Content Analytics

Not specified

Digital Analytics

Not specified

Heatmap

Website Analytics

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
ROI Tracking
Social Media Metrics
Website Analytics

Mobile App Analytics

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Retention Tracking
Revenue Tracking

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Website Optimization Tools

Performance Metrics

Categories and Features

Digital Analytics

Not specified

Web Analytics

Not specified

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