Matomo Reviews & Ratings

Matomo

5.0 out of 5 stars

Ratings and Reviews 2 Ratings

Total 5 out of 5 stars
ease 4.5 out of 5 stars
features 4.5 out of 5 stars
design 4.5 out of 5 stars
support 4.5 out of 5 stars

Ratings and Reviews 0 Ratings

Total 0 out of 5 stars
ease 0 out of 5 stars
features 0 out of 5 stars
design 0 out of 5 stars
support 0 out of 5 stars

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What is Matomo?

Matomo, recognized as the leading open-source web analytics solution, is utilized by over 1.4 million websites spanning 190 countries and is available in more than 50 languages. The platform places a strong emphasis on safeguarding user privacy, ensuring complete data ownership, and eliminating data sampling practices. Users can choose between two hosting alternatives: cloud-based and on-premise solutions. The cloud option streamlines the setup process, while the on-premise choice enables the installation of the PHP/MySQL software directly on personal servers, thereby providing users with maximum control and flexibility over their data. This powerful tool for web analytics and conversion optimization is a premium offering, boasting a diverse array of features such as heatmaps, session recordings, and the ability to set specific goals for tracking success. Additionally, Matomo continuously evolves to meet the needs of its users, ensuring they have access to the latest advancements in analytics technology.

What is DataUnlocker?

DataUnlocker is an advanced solution designed to protect your website’s frontend from the technical disruptions caused by browser extensions, network filtering, and privacy tools that frequently block essential analytics and marketing data. As modern web applications depend heavily on third-party analytics platforms for key performance metrics, many businesses face significant data loss—even when operating within GDPR and other regulatory frameworks. DataUnlocker addresses this challenge by introducing a secure JavaScript and network layer that effectively transforms third-party data into first-party data. This approach shields data from interference, guarantees the reliable delivery of all requests, and achieves 100% data accuracy. The platform supports both server-side tagging and client-side analytics tools, seamlessly integrating with major platforms such as Google Analytics, Google Tag Manager, Meta Pixel, Hotjar, and Segment. Acting as a protected proxy, DataUnlocker recovers between 15% to 50% of lost data, resolves attribution discrepancies, and restores comprehensive data integrity. This empowers businesses to make smarter, well-informed decisions backed by complete and accurate data. DataUnlocker ensures compliance without sacrificing insight quality or user privacy, maintaining trust with customers and regulators alike. Its plug-and-play functionality allows quick deployment without disrupting existing analytics setups. Ultimately, DataUnlocker helps companies regain full visibility into their website performance and marketing effectiveness, driving better outcomes.

Media

Media

Integrations Supported

Aidaptive
Call-tracking
Caraste
ElectroNeek
Kameleoon
Purely.Website
Readymag
Sigsync
Unikname
VersaCommerce
Webflow
Workers by Delos
Zenario CMS

Integrations Supported

Cloudflare Web Analytics
Contentsquare
Google Tag Manager
Heap
Hotjar
Reddit Ads
X Ads (Twitter Ads)

API Availability

API Availability

Has API

Pricing Information

$23 per month
Free for on-premise use
Free Version
Free Trial Offered?

Pricing Information

$10.99/month
FREE for small sites and businesses. FREE ad blocker filter rule alerts. Paid plans start at $10.99/month for 500K proxied requests.
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
Linux

Customer Service / Support

Standard Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

Matomo

Date Founded

2007

Company Location

New Zealand

Company Website

matomo.org

Company Facts

Organization Name

DataUnlocker

Date Founded

2021

Company Location

Ukraine

Company Website

www.dataunlocker.com

Categories and Features

AB Testing

Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Split Testing
Statistical Relevance Analysis
Test Scheduling

Business Intelligence

Dashboard
Data Analysis
Key Performance Indicators
Performance Metrics
Visual Analytics

Content Analytics

Not specified

Digital Analytics

Not specified

Heatmap

Website Analytics

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
ROI Tracking
Social Media Metrics
Website Analytics

Mobile App Analytics

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Retention Tracking
Revenue Tracking

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Website Optimization Tools

Performance Metrics

Categories and Features

Web Analytics

Conversion Tracking
Form Analytics
Goal Tracking
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

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