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What is SHOPT?

While technology has been effectively integrated into trade promotion, retail execution, and other key functions within the consumer packaged goods (CPG) sector to enhance processes and unify insights, the realm of shopper marketing has not yet fully adopted these innovations. Our 2018 Shopper Marketing Optimization Report reveals that an alarming 78% of participants consider their shopper marketing processes to be merely average or worse. This lack of progress in modernization is hindering overall effectiveness, which underscores the importance of Shopper Marketing Optimization (SMO) in driving revenue growth within the CPG industry. To improve your commercial investments, consider implementing a collaborative budgeting tool that allows managers to connect budgets with specific, quantifiable goals, allocate resources across different teams or accounts, and track performance through real-time reports on spending that can be examined at the levels of customer, brand, and category. Such a method promotes collaboration by uniting global teams and agencies around a single, trustworthy source of data. Furthermore, this strategy integrates established techniques and financial analytics into the planning process, ultimately enhancing the impact of marketing initiatives while ensuring the judicious use of resources. By embracing these approaches, organizations can better synchronize their shopper marketing strategies with contemporary demands and expectations, paving the way for a more successful future. Additionally, this alignment will not only enhance operational efficiency but also foster innovation and adaptability in a rapidly changing marketplace.

What is Criteo Commerce Growth?

Criteo Commerce Growth is a cutting-edge performance marketing solution that utilizes artificial intelligence to help brands and agencies identify new customers, engage with high-intent buyers, and boost revenue across a variety of platforms, such as web, social media, video, and connected TV. By harnessing the most comprehensive commerce dataset available, it predicts future shopping behaviors and continually improves every aspect of the shopping journey—from precisely targeting audiences and implementing predictive bidding techniques to delivering tailored product suggestions and dynamically enhancing creative assets. This platform streamlines activation across diverse channels, offers valuable commerce insights, and guarantees clear measurement, thus enabling marketers to maximize their advertising investments, broaden their reach, and attain exceptional outcomes, all through a single cohesive interface. Consequently, this groundbreaking tool significantly elevates the marketing strategies of companies, making it indispensable for thriving in the modern competitive market landscape. In doing so, Criteo Commerce Growth not only drives immediate results but also fosters long-term customer relationships, ensuring that brands remain relevant and successful.

Media

Media

Integrations Supported

Integrations Supported

Adobe Audience Manager
Amperity
Bluecore
Blueshift
Datatrics
Emarsys
Epsilon Data
Eulerian
Integral Ad Science
LiveRamp
Oracle BlueKai
Pixalate
PrestaShop
Shopify
Tealium Customer Data Hub
Twilio
mediarithmics

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Criteo Commerce Growth operates on a Cost-per-click (CPC) and Cost-per-mille (CPM) model.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Webinars

Company Facts

Organization Name

Cierant Corporation

Date Founded

1987

Company Location

United States

Company Website

www.cierant.com/explore/shopt/

Company Facts

Organization Name

Criteo

Date Founded

2005

Company Location

France

Company Website

www.criteo.com/platform/commerce-growth/

Categories and Features

Retail Execution

Not specified

Categories and Features

Display Advertising

Not specified

Performance Marketing

Not specified

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