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What is SHOPT?

While technology has been effectively integrated into trade promotion, retail execution, and other key functions within the consumer packaged goods (CPG) sector to enhance processes and unify insights, the realm of shopper marketing has not yet fully adopted these innovations. Our 2018 Shopper Marketing Optimization Report reveals that an alarming 78% of participants consider their shopper marketing processes to be merely average or worse. This lack of progress in modernization is hindering overall effectiveness, which underscores the importance of Shopper Marketing Optimization (SMO) in driving revenue growth within the CPG industry. To improve your commercial investments, consider implementing a collaborative budgeting tool that allows managers to connect budgets with specific, quantifiable goals, allocate resources across different teams or accounts, and track performance through real-time reports on spending that can be examined at the levels of customer, brand, and category. Such a method promotes collaboration by uniting global teams and agencies around a single, trustworthy source of data. Furthermore, this strategy integrates established techniques and financial analytics into the planning process, ultimately enhancing the impact of marketing initiatives while ensuring the judicious use of resources. By embracing these approaches, organizations can better synchronize their shopper marketing strategies with contemporary demands and expectations, paving the way for a more successful future. Additionally, this alignment will not only enhance operational efficiency but also foster innovation and adaptability in a rapidly changing marketplace.

What is Eversight Offer Innovation?

Eversight's Offer Innovation propels revenue growth by continuously testing innovative promotions with real consumers. This service functions as a Software-as-a-Service (SaaS) platform, capable of seamlessly integrating with existing Trade Promotion Management (TPM) systems or operating independently as required. By leveraging Advanced Analytics and Diagnostics, AI-Driven Experimentation, and Smart Guidance and Tracking, it significantly boosts the effectiveness of promotions on a wide scale. Designed specifically for professionals in revenue management, sales, trade marketing, and shopper engagement, Eversight provides a competitive advantage by synchronizing diverse data sources, pinpointing offers that resonate with shoppers in real-time, and converting insights into actionable strategies. By facilitating business outcome refinement through an easy-to-navigate workflow, Offer Innovation condenses numerous datasets into a tailored overview of your promotional activities, enabling a focus on essential challenges. Furthermore, this platform equips teams with the tools they need to adapt quickly and efficiently in an ever-evolving market landscape, ensuring that they can meet consumer needs and capitalize on emerging opportunities. This adaptability is crucial for sustaining growth and maintaining relevance in today's fast-paced business environment.

Media

Media

Integrations Supported

Integrations Supported

Facebook
Google Cloud Platform
Nielsen Marketing Cloud
Periscope S2G

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Webinars
On-Site Training

Company Facts

Organization Name

Cierant Corporation

Date Founded

1987

Company Location

United States

Company Website

www.cierant.com/explore/shopt/

Company Facts

Organization Name

Eversight

Date Founded

2013

Company Location

United States

Company Website

eversightlabs.com/offer-innovation/

Categories and Features

Retail Execution

Not specified

Categories and Features

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