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What is SHOPT?

While technology has been effectively integrated into trade promotion, retail execution, and other key functions within the consumer packaged goods (CPG) sector to enhance processes and unify insights, the realm of shopper marketing has not yet fully adopted these innovations. Our 2018 Shopper Marketing Optimization Report reveals that an alarming 78% of participants consider their shopper marketing processes to be merely average or worse. This lack of progress in modernization is hindering overall effectiveness, which underscores the importance of Shopper Marketing Optimization (SMO) in driving revenue growth within the CPG industry. To improve your commercial investments, consider implementing a collaborative budgeting tool that allows managers to connect budgets with specific, quantifiable goals, allocate resources across different teams or accounts, and track performance through real-time reports on spending that can be examined at the levels of customer, brand, and category. Such a method promotes collaboration by uniting global teams and agencies around a single, trustworthy source of data. Furthermore, this strategy integrates established techniques and financial analytics into the planning process, ultimately enhancing the impact of marketing initiatives while ensuring the judicious use of resources. By embracing these approaches, organizations can better synchronize their shopper marketing strategies with contemporary demands and expectations, paving the way for a more successful future. Additionally, this alignment will not only enhance operational efficiency but also foster innovation and adaptability in a rapidly changing marketplace.

What is Fruugo?

Our advanced translation technology allows your products to be available in 28 different languages, facilitating access to a rapidly growing global market of shoppers. You can achieve sales without incurring ongoing costs, as fees are only applicable when a sale is made. Our mission is to equip all retailers with the tools they need to connect with international customers by offering a broad range of products in their chosen language and currency, all presented in a single, safe global marketplace. Impressively, we have maintained six consecutive years of annual sales growth exceeding 100%. To foster a welcoming environment for more outstanding retailers worldwide, we have developed partnerships and e-commerce plug-ins with various leading platforms. Currently, we are integrated with numerous platforms, such as plentymarkets, Channel Pilot, and Visualsoft, and our list of integrations continues to grow, marking an exciting period to partner with Fruugo. As we expand, we remain dedicated to improving the shopping experience for both retailers and consumers, ensuring that everyone benefits from our services. By prioritizing customer satisfaction and innovation, we aim to set new standards in the e-commerce landscape.

Media

Media

Integrations Supported

BigCommerce
Channable
Channel Pilot Pro
ChannelAdvisor
Connecteed
Feedonomics
Linnworks
Magento
PlentyONE
PrestaShop
Selro
Shopify
Shoptimised
StoreFeeder
Vilkas
Visualsoft eCommerce
WakeupData
WooCommerce
feedoptimise

Integrations Supported

BigCommerce
Channable
Channel Pilot Pro
ChannelAdvisor
Connecteed
Feedonomics
Linnworks
Magento
PlentyONE
PrestaShop
Selro
Shopify
Shoptimised
StoreFeeder
Vilkas
Visualsoft eCommerce
WakeupData
WooCommerce
feedoptimise

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Cierant Corporation

Date Founded

1987

Company Location

United States

Company Website

www.cierant.com/explore/shopt/

Company Facts

Organization Name

Fruugo

Company Website

sell.fruugo.com

Categories and Features

Retail Execution

AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management

Categories and Features

Marketplace

Catalog Management
Category Management
Fee / Commission Management
Order Management
Payment Processing
Promotions Management
Returns Management
SEO Management
Shopping Cart
Vendor Portal

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