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What is SHOPT?

While technology has been effectively integrated into trade promotion, retail execution, and other key functions within the consumer packaged goods (CPG) sector to enhance processes and unify insights, the realm of shopper marketing has not yet fully adopted these innovations. Our 2018 Shopper Marketing Optimization Report reveals that an alarming 78% of participants consider their shopper marketing processes to be merely average or worse. This lack of progress in modernization is hindering overall effectiveness, which underscores the importance of Shopper Marketing Optimization (SMO) in driving revenue growth within the CPG industry. To improve your commercial investments, consider implementing a collaborative budgeting tool that allows managers to connect budgets with specific, quantifiable goals, allocate resources across different teams or accounts, and track performance through real-time reports on spending that can be examined at the levels of customer, brand, and category. Such a method promotes collaboration by uniting global teams and agencies around a single, trustworthy source of data. Furthermore, this strategy integrates established techniques and financial analytics into the planning process, ultimately enhancing the impact of marketing initiatives while ensuring the judicious use of resources. By embracing these approaches, organizations can better synchronize their shopper marketing strategies with contemporary demands and expectations, paving the way for a more successful future. Additionally, this alignment will not only enhance operational efficiency but also foster innovation and adaptability in a rapidly changing marketplace.

What is Hypertrade?

Hypertrade is an online platform for Retail Collaboration that has been developed by specialists in the retail sector. Our clients gain from our expertise in enhancing core practices, boosting capabilities, fostering organizational transformation, and creating innovative concepts and business models. We provide insights into Category Management and Customer Behavior through collaborative data efforts, enabling us to improve product range, assortment, and promotional strategies effectively. By leveraging these insights, we help retailers adapt to market demands and enhance customer engagement.

Media

Media

Integrations Supported

Integrations Supported

Google Chrome
Microsoft Edge
Mozilla Firefox
Opera
Safari

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Cierant Corporation

Date Founded

1987

Company Location

United States

Company Website

www.cierant.com/explore/shopt/

Company Facts

Organization Name

Hypertrade

Company Location

Hong Kong

Company Website

www.hyper-trade.com

Categories and Features

Retail Execution

Not specified

Categories and Features

Category Management

Not specified

Data Collaboration

Not specified

Retail Analytics

Not specified

Retail Execution

Collaboration Tools
Data Collection
Pricing / Placement Optimization
Product Promotion Strategy

Retail Intelligence

Not specified

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