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What is SHOPT?
While technology has been effectively integrated into trade promotion, retail execution, and other key functions within the consumer packaged goods (CPG) sector to enhance processes and unify insights, the realm of shopper marketing has not yet fully adopted these innovations. Our 2018 Shopper Marketing Optimization Report reveals that an alarming 78% of participants consider their shopper marketing processes to be merely average or worse. This lack of progress in modernization is hindering overall effectiveness, which underscores the importance of Shopper Marketing Optimization (SMO) in driving revenue growth within the CPG industry. To improve your commercial investments, consider implementing a collaborative budgeting tool that allows managers to connect budgets with specific, quantifiable goals, allocate resources across different teams or accounts, and track performance through real-time reports on spending that can be examined at the levels of customer, brand, and category. Such a method promotes collaboration by uniting global teams and agencies around a single, trustworthy source of data. Furthermore, this strategy integrates established techniques and financial analytics into the planning process, ultimately enhancing the impact of marketing initiatives while ensuring the judicious use of resources. By embracing these approaches, organizations can better synchronize their shopper marketing strategies with contemporary demands and expectations, paving the way for a more successful future. Additionally, this alignment will not only enhance operational efficiency but also foster innovation and adaptability in a rapidly changing marketplace.
What is Inmar Intelligence Retail Cloud?
Unveiling the most comprehensive retail marketing technology and service solution available, designed to cultivate more meaningful and personalized customer interactions while providing fully quantifiable outcomes. This groundbreaking solution, fueled by distinctive data insights, is poised to revolutionize the retail landscape for both brands and retailers. At the heart of Retail Cloud lies its unique data intelligence platform, ShopperSync™, which utilizes SKU-level transaction data in conjunction with various shopping behaviors collected from point-of-sale systems and consumer engagements for effective targeting and activation across the marketing spectrum. Moreover, Retail Cloud features a ready-to-implement onsite monetization solution that enables retailers to seamlessly integrate advertising opportunities into their digital shopping platforms. Leveraging Inmar’s powerful incentive and audience management framework, Inmar’s Loyalty Solutions equip retailers with the tools to design, execute, and manage loyalty programs aimed at fostering and enhancing customer loyalty over the long term. With these innovative resources at their disposal, businesses can anticipate not only improved customer satisfaction but also a significant and sustainable expansion of their market influence. This combination of technology and strategy is essential for retailers looking to thrive in an increasingly competitive landscape.
Integrations Supported
IT Retail POS
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Cierant Corporation
Date Founded
1987
Company Location
United States
Company Website
www.cierant.com/explore/shopt/
Company Facts
Organization Name
Inmar Intelligence
Date Founded
1980
Company Location
United States
Company Website
www.inmar.com/solutions/retail-cloud
Categories and Features
Retail Execution
AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management
Categories and Features
Retail Execution
AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management
Retail Management
CRM
Commission Management
Email Marketing
Employee Management
Loyalty Program
Mail Order
Merchandise Management
Multi-Location
Order Management
Purchase Order Management
Reporting/Analytics
Returns Management
eCommerce