SHR Maverick CRM vs. Acteol

In contrast to many CRM systems that only utilize a limited amount of data from external sources, Maverick enables you to discover, recognize, and reward your most valued guests, no matter where they made their reservations. Hoteliers using Maverick can analyze their online travel agency (OTA) customers with the same level of detail as they do for direct bookings. The sophisticated guest management software aggregates extensive profile data from the Windsurfer® CRS, ensuring that all information is accurately aligned and refined. This meticulous approach allows for the creation of detailed microsegments, which significantly improves the effectiveness of communication strategies aimed at guests. Additionally, Maverick incorporates a user-friendly marketing solution that facilitates email and text messaging campaigns, making management tasks more efficient. The Profile Management tool is essential for sorting and merging guest data sourced from various integrated platforms, providing a holistic view of guest behaviors and preferences. Users also benefit from the ability to define standardized fields and criteria for profile matching and merging, which further enhances the software's capability to deepen their understanding of their audience. Consequently, Maverick emerges as an indispensable tool for optimizing guest interaction and elevating satisfaction levels, making it an essential asset for any hotelier seeking to enhance their customer relationship management. Moreover, its versatility ensures that hoteliers can adapt to evolving market demands while maintaining strong connections with their clientele.

Acteol, a branch of Access, offers a sophisticated CRM solution specifically designed for the hospitality, retail, and leisure industries, allowing businesses to track each interaction with guests to create a unified customer profile. We work hand-in-hand with our clients in the hospitality field to deepen their insights into customer behaviors and data, which ultimately enhances their marketing and sales efforts, resulting in increased returns on investment. With over 70 integrations with leading hospitality platforms and a comprehensive suite of more than 10 modules—including functionalities for feedback collection, inquiries, surveys, social engagement, and loyalty programs—we enable our clients to fully harness the power of their data. Our solutions support connection, segmentation, engagement, and assessment of customer interactions, ensuring that businesses can maximize their outreach. By aggregating all your data, we assist in developing a strong single customer view, enabling the identification of high-value clients as well as those who may need more attention. This capability allows you to craft personalized and targeted communications for your audience. Additionally, you can assess your performance and extract valuable insights through ongoing analysis, making sure your strategies are always guided by data and remain effective. In an increasingly competitive hospitality market, possessing such an in-depth understanding of your clientele can considerably boost your operational effectiveness, leading to sustainable growth and success. Ultimately, leveraging these insights positions businesses to adapt swiftly to changing customer needs and preferences.