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What is SHR Maverick CRM?

In contrast to many CRM systems that only utilize a limited amount of data from external sources, Maverick enables you to discover, recognize, and reward your most valued guests, no matter where they made their reservations. Hoteliers using Maverick can analyze their online travel agency (OTA) customers with the same level of detail as they do for direct bookings. The sophisticated guest management software aggregates extensive profile data from the Windsurfer® CRS, ensuring that all information is accurately aligned and refined. This meticulous approach allows for the creation of detailed microsegments, which significantly improves the effectiveness of communication strategies aimed at guests. Additionally, Maverick incorporates a user-friendly marketing solution that facilitates email and text messaging campaigns, making management tasks more efficient. The Profile Management tool is essential for sorting and merging guest data sourced from various integrated platforms, providing a holistic view of guest behaviors and preferences. Users also benefit from the ability to define standardized fields and criteria for profile matching and merging, which further enhances the software's capability to deepen their understanding of their audience. Consequently, Maverick emerges as an indispensable tool for optimizing guest interaction and elevating satisfaction levels, making it an essential asset for any hotelier seeking to enhance their customer relationship management. Moreover, its versatility ensures that hoteliers can adapt to evolving market demands while maintaining strong connections with their clientele.

What is Cendyn CRM?

Cendyn represents a revolutionary CRM and CDP solution designed to help hoteliers forge deeper connections with their guests while enhancing revenue generation. By offering total management over guest databases, it allows for highly personalized interactions that can significantly elevate guest satisfaction and drive more direct bookings. Not only does Cendyn provide robust marketing automation capabilities across various channels, but it also streamlines the guest journey and sales processes. With its cloud-based infrastructure, hoteliers can effectively leverage data to create tailored experiences that resonate with their clientele, ultimately fostering loyalty and repeat business. In a competitive market, utilizing Cendyn can transform how hotels engage with their guests and maximize profitability.

Media

Media

No images available

Integrations Supported

Integrations Supported

Google Ads
HiJiffy
Opera
SIHOT
Sojern Traveler Platform
SynXis
Triptease
Zapier

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing is determined by several factors including, but not limited to, number of rooms, integrations, and Cendyn products purchased, to name a few. Please contact us for more information.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

SHR, Sceptre Hospitality Resources

Date Founded

1987

Company Location

United States

Company Website

shr.global/maverick-customer-relationship-management/

Company Facts

Organization Name

Cendyn

Date Founded

1996

Company Location

United States

Company Website

www.cendyn.com/cendyn-crm/

Categories and Features

Hotel CRM

Not specified

Categories and Features

CRM

Email Marketing
Marketing Automation Integration
Segmentation

Hospitality Property Management

CRM
Marketing Automation
Multi-Property
Single Property

Hotel CRM

Not specified

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