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What is SHR Maverick CRM?
In contrast to many CRM systems that only utilize a limited amount of data from external sources, Maverick enables you to discover, recognize, and reward your most valued guests, no matter where they made their reservations. Hoteliers using Maverick can analyze their online travel agency (OTA) customers with the same level of detail as they do for direct bookings. The sophisticated guest management software aggregates extensive profile data from the Windsurfer® CRS, ensuring that all information is accurately aligned and refined. This meticulous approach allows for the creation of detailed microsegments, which significantly improves the effectiveness of communication strategies aimed at guests. Additionally, Maverick incorporates a user-friendly marketing solution that facilitates email and text messaging campaigns, making management tasks more efficient. The Profile Management tool is essential for sorting and merging guest data sourced from various integrated platforms, providing a holistic view of guest behaviors and preferences. Users also benefit from the ability to define standardized fields and criteria for profile matching and merging, which further enhances the software's capability to deepen their understanding of their audience. Consequently, Maverick emerges as an indispensable tool for optimizing guest interaction and elevating satisfaction levels, making it an essential asset for any hotelier seeking to enhance their customer relationship management. Moreover, its versatility ensures that hoteliers can adapt to evolving market demands while maintaining strong connections with their clientele.
What is EspoCRM?
The hospitality sector stands out as one of the most rapidly evolving and fiercely competitive industries. As travelers become increasingly savvy with technology and more focused on pricing, establishing lasting connections with returning guests and attracting new ones has become a daunting challenge. This is precisely where hotel CRM software proves invaluable. By enhancing your sales, marketing efforts, and customer service, this solution significantly boosts customer satisfaction levels. Additionally, the CRM consolidates all inquiries from various channels, such as booking engines, travel platforms, and web forms on your own site. It develops a comprehensive profile for each guest, meticulously cataloging all interactions and visits for future reference. Furthermore, it simplifies your marketing initiatives, enabling you to design targeted, data-driven email campaigns for both business clients and individual guests. Beyond marketing, it enhances transparency in financial dealings, automating the creation and processing of invoices and quotes, which streamlines your operational workflows. Ultimately, leveraging such technology can give your hotel a competitive edge in a crowded marketplace.
Integrations Supported
Google
Mailchimp
Microsoft Outlook
Zapier
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
SHR, Sceptre Hospitality Resources
Date Founded
1987
Company Location
United States
Company Website
shr.global/maverick-customer-relationship-management/
Company Facts
Organization Name
EspoCRM
Date Founded
2014
Company Location
Ukraine
Company Website
www.espocrm.com
Categories and Features
Categories and Features
Appointment Scheduling
Appointment Reminders
Automated Scheduling
Calendar Sync
Client Database
Group Scheduling
Mobile Access
Multi-Location
Online Booking
Online Payments
Recurring Appointments
Room Booking Management
Contact Management
Activity Management
Appointment Management
Contact Database
Contact History
Contact Import/Export
Customer Pipeline
Email Marketing
Group Management
Interaction Tracking
Lead Management
Prospecting Tools
Sales Pipeline Management
Search / Filter
Segmentation
Shared Contacts
Social Media Integration
CRM
Calendar/Reminder System
Call Logging
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes / Proposals
Segmentation
Social Media Integration
Task Management
Territory Management
Customer Loyalty
CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management
Customer Success
Account Alerts
Account Management
Communication Management
Customer Engagement
Customer Lifecycle Management
Health Score
Onboarding
Revenue Management
Usage Tracking / Analytics
Win / Loss Analysis
Ticketing
Barcode / Ticket Scanning
Box Office Management
Concessions Management
Customer Database
Event Management
Fundraising Management
General Admission
Kiosk Ticketing
Mobile Ticketing
Online Ticketing
Onsite Ticketing
POS
Print-at-Home
Reserved Seating
Season Tickets
Ticket Brokering
VIP & Discount Tickets
