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What is SHR Maverick CRM?
In contrast to many CRM systems that only utilize a limited amount of data from external sources, Maverick enables you to discover, recognize, and reward your most valued guests, no matter where they made their reservations. Hoteliers using Maverick can analyze their online travel agency (OTA) customers with the same level of detail as they do for direct bookings. The sophisticated guest management software aggregates extensive profile data from the Windsurfer® CRS, ensuring that all information is accurately aligned and refined. This meticulous approach allows for the creation of detailed microsegments, which significantly improves the effectiveness of communication strategies aimed at guests. Additionally, Maverick incorporates a user-friendly marketing solution that facilitates email and text messaging campaigns, making management tasks more efficient. The Profile Management tool is essential for sorting and merging guest data sourced from various integrated platforms, providing a holistic view of guest behaviors and preferences. Users also benefit from the ability to define standardized fields and criteria for profile matching and merging, which further enhances the software's capability to deepen their understanding of their audience. Consequently, Maverick emerges as an indispensable tool for optimizing guest interaction and elevating satisfaction levels, making it an essential asset for any hotelier seeking to enhance their customer relationship management. Moreover, its versatility ensures that hoteliers can adapt to evolving market demands while maintaining strong connections with their clientele.
What is Hospitality Suite CRM?
Our services leverage the capabilities of Microsoft Dynamics 365 Power Platform to deliver a wide range of effective customer relationship management solutions specifically designed for the hospitality industry. Facilities such as resorts, hotels, restaurants, golf courses, spas, and hospitality management companies of all sizes can benefit from our cutting-edge offerings. By integrating guest interactions into a unified platform, you can develop a thorough 360° perspective on your customers. We offer two primary products: HotelCRM 365 and Hospitality Suite CRM. At its foundation, Microsoft Dynamics 365 Customer Engagement acts as a flexible software development platform. The Dynamics 365 framework is highly adaptable, built with customization as a top priority. A key element of this offering is what Microsoft calls the xRM Platform, addressing any relationship management requirements. While the product contains powerful general CRM capabilities, they are not specifically tailored to the hospitality sector, which is where Hospitality Suite CRM becomes essential. This focused strategy guarantees that the distinctive needs of hospitality professionals are effectively addressed, allowing them to enhance guest experiences and streamline operations further. Ultimately, our solutions empower businesses to thrive in a competitive market by fostering lasting relationships with their clientele.
Integrations Supported
Microsoft 365
Microsoft Dynamics 365
Microsoft Power BI
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
SHR, Sceptre Hospitality Resources
Date Founded
1987
Company Location
United States
Company Website
shr.global/maverick-customer-relationship-management/
Company Facts
Organization Name
HospiTalitySoft 365
Date Founded
2019
Company Location
United States
Company Website
www.hospitalitysoft365.com/hospitalitysuite
