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What is SHR Maverick CRM?

In contrast to many CRM systems that only utilize a limited amount of data from external sources, Maverick enables you to discover, recognize, and reward your most valued guests, no matter where they made their reservations. Hoteliers using Maverick can analyze their online travel agency (OTA) customers with the same level of detail as they do for direct bookings. The sophisticated guest management software aggregates extensive profile data from the Windsurfer® CRS, ensuring that all information is accurately aligned and refined. This meticulous approach allows for the creation of detailed microsegments, which significantly improves the effectiveness of communication strategies aimed at guests. Additionally, Maverick incorporates a user-friendly marketing solution that facilitates email and text messaging campaigns, making management tasks more efficient. The Profile Management tool is essential for sorting and merging guest data sourced from various integrated platforms, providing a holistic view of guest behaviors and preferences. Users also benefit from the ability to define standardized fields and criteria for profile matching and merging, which further enhances the software's capability to deepen their understanding of their audience. Consequently, Maverick emerges as an indispensable tool for optimizing guest interaction and elevating satisfaction levels, making it an essential asset for any hotelier seeking to enhance their customer relationship management. Moreover, its versatility ensures that hoteliers can adapt to evolving market demands while maintaining strong connections with their clientele.

What is HotelCRM 365?

Our services leverage the power of the Microsoft Dynamics 365 Power Platform to deliver a comprehensive array of customer relationship management solutions specifically crafted for the hospitality industry. Whether you manage a resort, hotel, spa, restaurant, golf course, or a hospitality management firm, our offerings cater to businesses across various scales. By centralizing guest interactions on a unified platform, you can construct an all-encompassing 360° view of your customers. We offer two main products: HotelCRM 365 and Hospitality Suite CRM. HotelCRM 365 is designed to provide essential CRM capabilities such as automated messaging and targeted email marketing. On the other hand, Hospitality Suite CRM includes all features found in HotelCRM 365 while also adding a wealth of additional tools to manage your guest relationships thoroughly. Moreover, Hospitality Suite CRM evolves into a complete management system, allowing you to oversee marketing efforts, track customer feedback, manage requests for amenities, process gift card transactions, and much more. By utilizing these integrated tools, you can not only streamline operations but also craft a highly personalized experience for your guests, ensuring their satisfaction and loyalty. This holistic approach guarantees that your hospitality business remains competitive and responsive to the ever-changing needs of your clientele.

Media

Media

Integrations Supported

Microsoft 365
Microsoft Dynamics 365
Microsoft Power BI

Integrations Supported

Microsoft 365
Microsoft Dynamics 365
Microsoft Power BI

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

SHR, Sceptre Hospitality Resources

Date Founded

1987

Company Location

United States

Company Website

shr.global/maverick-customer-relationship-management/

Company Facts

Organization Name

HospiTalitySoft 365

Date Founded

2019

Company Location

United States

Company Website

www.hospitalitysoft365.com/hospitalitysuite

Categories and Features

Categories and Features

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