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What is SHR Maverick CRM?

In contrast to many CRM systems that only utilize a limited amount of data from external sources, Maverick enables you to discover, recognize, and reward your most valued guests, no matter where they made their reservations. Hoteliers using Maverick can analyze their online travel agency (OTA) customers with the same level of detail as they do for direct bookings. The sophisticated guest management software aggregates extensive profile data from the Windsurfer® CRS, ensuring that all information is accurately aligned and refined. This meticulous approach allows for the creation of detailed microsegments, which significantly improves the effectiveness of communication strategies aimed at guests. Additionally, Maverick incorporates a user-friendly marketing solution that facilitates email and text messaging campaigns, making management tasks more efficient. The Profile Management tool is essential for sorting and merging guest data sourced from various integrated platforms, providing a holistic view of guest behaviors and preferences. Users also benefit from the ability to define standardized fields and criteria for profile matching and merging, which further enhances the software's capability to deepen their understanding of their audience. Consequently, Maverick emerges as an indispensable tool for optimizing guest interaction and elevating satisfaction levels, making it an essential asset for any hotelier seeking to enhance their customer relationship management. Moreover, its versatility ensures that hoteliers can adapt to evolving market demands while maintaining strong connections with their clientele.

What is Inntopia?

Enhance the efficiency of your real-time inventory sales across all platforms by utilizing a single integrated interface that merges data from diverse sources, thereby crafting a detailed profile of your guests and significantly boosting direct bookings. By combining the real-time inventory from your Property Management System (PMS), Point of Sale (POS), tee-sheet, spa, and partner systems into one cohesive platform, you can secure larger bookings while improving overall guest experiences. Take advantage of Inntopia Marketing Cloud to amalgamate behavioral, attitudinal, and transactional insights from all channels into a unified, marketing-focused perspective of your customers. Additionally, Inntopia DestiMetrics provides a robust foundation for starting a customized analytics program suited to your destination's needs. By harnessing consolidated data and insights from experienced travel professionals, you will obtain crucial perspectives that can revolutionize your business strategies. With the capability to easily craft queries, produce reports, and track your performance right from your account, the insights offered stem from individuals who are familiar with the complexities of maintaining steady, sustainable revenue. Furthermore, you can gather guest information from an array of sources, including your PMS, POS, social media, and customer feedback, ensuring a comprehensive understanding of your audience. This integrated strategy not only boosts your operational effectiveness but also empowers you to make strategic choices that foster growth and elevate customer satisfaction levels. Ultimately, embracing this approach positions your business for success in a competitive landscape.

Media

Media

Integrations Supported

Affirm
Canary Digital Tipping
ORCODA Logistics Management System (OLMS)
ORCODA Workforce Logistics System (OWLS)
ResLogic
Rezometry
WebRezPro
accesso Siriusware
rezStream Cloud PMS

Integrations Supported

Affirm
Canary Digital Tipping
ORCODA Logistics Management System (OLMS)
ORCODA Workforce Logistics System (OWLS)
ResLogic
Rezometry
WebRezPro
accesso Siriusware
rezStream Cloud PMS

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

SHR, Sceptre Hospitality Resources

Date Founded

1987

Company Location

United States

Company Website

shr.global/maverick-customer-relationship-management/

Company Facts

Organization Name

Inntopia

Date Founded

1997

Company Location

United States

Company Website

www.inntopia.com

Categories and Features

Categories and Features

Reservations

Activities Booking
Booking Notes
CRM
Customer Support
Group Reservations
Guest Management
Payment Processing
Promotions Management
Rate Management
Room Booking Management
Third Party Booking

Tour Operator

Accommodation Booking
Activities Booking
Central Reservation System
Coach Booking
Custom Packages
Customer Management
GDS / OTA Integration
Itinerary Creation
Multi-Day Tours
Payment Processing
Price / Margin Management
Promotions Management
Quote Management
Reservations Management
Vendor Management
Website Management

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SHR, Sceptre Hospitality Resources