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What is SHR Maverick CRM?

In contrast to many CRM systems that only utilize a limited amount of data from external sources, Maverick enables you to discover, recognize, and reward your most valued guests, no matter where they made their reservations. Hoteliers using Maverick can analyze their online travel agency (OTA) customers with the same level of detail as they do for direct bookings. The sophisticated guest management software aggregates extensive profile data from the Windsurfer® CRS, ensuring that all information is accurately aligned and refined. This meticulous approach allows for the creation of detailed microsegments, which significantly improves the effectiveness of communication strategies aimed at guests. Additionally, Maverick incorporates a user-friendly marketing solution that facilitates email and text messaging campaigns, making management tasks more efficient. The Profile Management tool is essential for sorting and merging guest data sourced from various integrated platforms, providing a holistic view of guest behaviors and preferences. Users also benefit from the ability to define standardized fields and criteria for profile matching and merging, which further enhances the software's capability to deepen their understanding of their audience. Consequently, Maverick emerges as an indispensable tool for optimizing guest interaction and elevating satisfaction levels, making it an essential asset for any hotelier seeking to enhance their customer relationship management. Moreover, its versatility ensures that hoteliers can adapt to evolving market demands while maintaining strong connections with their clientele.

What is LoungeUp?

By enhancing guest relationship management, accommodation providers have the potential to boost both their revenue and guest satisfaction levels. LoungeUp serves as a comprehensive platform that organizes, structures, and enriches guest data. This capability enables effective communication management across various channels, fosters seamless experiences, and enhances guest engagement. Guests can be reached through their preferred communication methods, ensuring they feel valued. The intelligence embedded in our platform empowers you to deliver timely and relevant messages, ensuring exceptional service that is customized for each individual guest's needs. Ultimately, this approach not only improves guest loyalty but also drives repeat business, creating a win-win situation for both the provider and the guest.

Media

Media

Integrations Supported

Integrations Supported

MasterYield

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

SHR, Sceptre Hospitality Resources

Date Founded

1987

Company Location

United States

Company Website

shr.global/maverick-customer-relationship-management/

Company Facts

Organization Name

LoungeUp

Date Founded

2011

Company Location

France

Company Website

www.loungeup.com/en/

Categories and Features

Hotel CRM

Not specified

Categories and Features

CRM

Email Marketing
Internal Chat Integration
Marketing Automation Integration
Mobile Access
Segmentation
Social Media Integration
Task Management

Email Marketing

Dynamic Content
Landing Pages/Web Forms

Guest Messaging

Not specified

Hospitality Property Management

Built-in Accounting
CRM
Catering
Employee Management
Extended Stay
GDS / OTA Integration
Loyalty Program
Marketing Automation

Hotel CRM

Not specified

SMS Marketing

Mobile Coupons
Mobile Keywords
Polls / Voting

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