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What is SHR Maverick CRM?

In contrast to many CRM systems that only utilize a limited amount of data from external sources, Maverick enables you to discover, recognize, and reward your most valued guests, no matter where they made their reservations. Hoteliers using Maverick can analyze their online travel agency (OTA) customers with the same level of detail as they do for direct bookings. The sophisticated guest management software aggregates extensive profile data from the Windsurfer® CRS, ensuring that all information is accurately aligned and refined. This meticulous approach allows for the creation of detailed microsegments, which significantly improves the effectiveness of communication strategies aimed at guests. Additionally, Maverick incorporates a user-friendly marketing solution that facilitates email and text messaging campaigns, making management tasks more efficient. The Profile Management tool is essential for sorting and merging guest data sourced from various integrated platforms, providing a holistic view of guest behaviors and preferences. Users also benefit from the ability to define standardized fields and criteria for profile matching and merging, which further enhances the software's capability to deepen their understanding of their audience. Consequently, Maverick emerges as an indispensable tool for optimizing guest interaction and elevating satisfaction levels, making it an essential asset for any hotelier seeking to enhance their customer relationship management. Moreover, its versatility ensures that hoteliers can adapt to evolving market demands while maintaining strong connections with their clientele.

What is Maverick?

Maverick acts as a personal AI assistant that can be used directly within iMessage, removing the necessity for a separate application or account setup. It provides users with the ability to organize events, make bookings, perform research, manage schedules, set reminders, and handle follow-ups, and can also be incorporated into group chats for better coordination of various activities. Additionally, it supports the integration of compatible third-party applications for functions such as fetching information or updating records. Maverick prioritizes user consent by confirming actions like sending messages, finalizing bookings, or handling payments, and it can adjust to shifts in plans or tasks by offering timely follow-ups. The Free beta plan includes features like iMessage access, group chat participation, and approval notifications, while the Pro plan enhances functionality with allowances for 500 tasks each month, connection to 20 applications, persistent memory capabilities, and task scheduling options. Although primarily designed for individual use, Maverick is not aimed at commercial users and seeks to simplify everyday tasks through intelligent assistance. This comprehensive array of features sets Maverick apart as a dynamic resource for boosting productivity in a user-friendly manner, ultimately transforming how individuals manage their daily responsibilities.

Media

Media

No images available

Integrations Supported

Integrations Supported

Airtable
Apollo
Asana
Discord
GitHub
GitLab
Google Chat
Google Drive
HubSpot CRM
Linear
Microsoft Outlook
Notion
PayPal
Pipedrive
QuickBooks Online
Salesforce
Shopify
Slack
Supabase
Xero

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

€27/month
The Free beta plan includes iMessage, group chats, and approval prompts. Pro costs €27/month and includes 500 tasks per month, 20 connected apps, persistent memory, and scheduled tasks. Prices may vary by region and subscription duration.
Free Version

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub

Company Facts

Organization Name

SHR, Sceptre Hospitality Resources

Date Founded

1987

Company Location

United States

Company Website

shr.global/maverick-customer-relationship-management/

Company Facts

Organization Name

MAVERICK ONE

Date Founded

2025

Company Location

Moldova

Company Website

usemaverick.io

Categories and Features

Hotel CRM

Not specified

Categories and Features

AI Agents

Not specified

AI Assistants

Not specified

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