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What is SOOMLA?

SOOMLA addresses the information void faced by mobile app publishers who rely on in-app advertising. Our platform empowers app marketers to evaluate user-level ad lifetime value, connect marketing efforts to ad revenue, and effectively target high-value ad users across multiple marketing channels. Additionally, monetization teams can utilize our platform to create a data-informed approach for enhancing their ad inventory. Furthermore, we offer raw data access, allowing the entire organization to make more informed and strategic decisions. This comprehensive solution ultimately drives improved performance and profitability for mobile app publishers.

What is Amazon Pinpoint?

Amazon Pinpoint is a flexible and scalable platform designed to facilitate both outbound and inbound marketing communications. It allows companies to connect with their customers through multiple channels such as email, SMS, push notifications, and voice calls. The service is easy to set up, making it accessible for users while catering to various marketing communication requirements. You can effectively segment your audience for targeted campaigns and customize your messaging to provide the most pertinent content. In addition, Amazon Pinpoint offers valuable delivery and campaign metrics that empower you to assess the success of your outreach efforts. With its global scalability, it can manage billions of messages daily across multiple channels, ensuring that it evolves with your business's growth. Initiating the use of Amazon Pinpoint is as simple as a few clicks. Whether you are a marketer or a developer, this platform is versatile enough to support a wide range of applications, including marketing, mass messaging, and transactional communications. Marketers can visually create, manage, and execute campaigns through an intuitive console, while developers can leverage the Amazon Pinpoint APIs for sending messages, scheduling campaigns, or monitoring activities on both web and mobile platforms, thus elevating their overall marketing approaches. Moreover, the platform’s flexibility guarantees its continued relevance in the rapidly changing digital marketing environment, making it a preferred choice for many businesses. Its combined features and functionalities offer a comprehensive solution for effective communication strategies.

Media

Media

Integrations Supported

Kochava
Singular
TUNE

Integrations Supported

5X
AWS App Mesh
AWS Lambda
Amazon EC2
Amazon S3
Amazon Web Services (AWS)
Scale to Zero AWS
TimelyBill

API Availability

API Availability

Pricing Information

$999 per month
https://soomla.com/pricing-integration.html
Free Trial Offered?

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Windows
Mac

Supported Platforms

SaaS

Customer Service / Support

Standard Support

Customer Service / Support

Web-Based Support

Training Options

Webinars
Online Training
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

SOOMLA

Date Founded

2012

Company Location

Israel

Company Website

soomla.com

Company Facts

Organization Name

Amazon

Date Founded

1994

Company Location

United States

Company Website

aws.amazon.com/pinpoint/

Categories and Features

App Monetization

Banner Ads
Data Monetization
Dynamic Product Ads
Native Ads
Playable Ads
Rich Media Ads
Sponsorships
Subscriptions
Video Ads

Marketing Analytics

Not specified

Mobile App Analytics

Cohort Analysis
Funnel Analysis
In-App Events Tracking
Revenue Tracking

Performance Testing

Not specified

Categories and Features

Bulk SMS

Not specified

Email Marketing

A/B Testing
CAN SPAM Compliance
Dynamic Content
Event Triggered Email
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Website Analytics

Marketing Automation

A/B Testing
Customizable CTAs
Dynamic Content
Segmentation
Website Visitor Tracking

Mobile App Analytics

Channel Attribution
Funnel Analysis
In-App Events Tracking
Push Notifications
Retention Tracking
Revenue Tracking

Personalization

A/B Testing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Recommendation Engine

SMS Marketing

Mass Texting
Message Personalization
Mobile Keywords
Reporting/Analytics
Scheduled Messaging

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