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What is SafeGraph?

Spark your imagination with exceptional Points-of-Interest (POI) data, extensive business listings, and a deep dive into visitor behavior across the United States. This rich dataset includes around 5 million POIs, covering every type of location where consumers make purchases, such as well-known retail chains, shopping malls, convenience stores, airports, and beyond. In addition, it offers valuable analytics on store visits, foot traffic data, and demographics associated with these POIs. This information can help answer vital inquiries, including how often stores are visited, where the customers come from, and what other shopping habits they exhibit. Seamlessly integrate your existing POI data with SafeGraph's upgraded Places information, which encompasses business categories, operational hours, visit counts, and peak visiting times. With over 5,000 prominent brands linked to more than 1 million points of interest, this dataset provides an exhaustive overview. The data excludes locations that produce excessive noise, such as ATMs and Red Box kiosks, as well as defunct businesses and irrelevant entities like home-based LLCs without employees. This careful curation ensures you gain only the most pertinent and actionable insights for your business strategies, empowering you to make informed decisions that drive success. By leveraging this comprehensive dataset, you can enhance your understanding of market trends and customer behaviors.

What is DataSift?

Unlock critical insights by leveraging a diverse collection of human-generated data. This encompasses a wide range of information from social media channels, blogs, news articles, and various other sources. By merging social, blog, and news data into a unified system, you gain access to both current and past information drawn from billions of data points. The platform swiftly processes and refines this data, guaranteeing accurate analysis. With DataSift, you can effortlessly incorporate Human Data into your business intelligence (BI) systems and operational processes in real-time. Additionally, our powerful API allows for the development of customized applications that meet your specific requirements. Human Data is the fastest-growing segment of information, covering all varieties of content produced by people, regardless of its format or medium. This includes text, images, audio, and video disseminated across social platforms, blogs, news organizations, and within corporate settings. The DataSift Human Data platform consolidates these varied data sources—both real-time and historical—into one centralized hub, uncovering their importance and facilitating their use across your business environment. By utilizing this data effectively, organizations can foster innovation and make well-informed decisions, ultimately enhancing their competitive edge in the market. Embracing this wealth of information can transform how businesses operate and strategize in today’s data-driven world.