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What is Salesforce Agentforce Consumer Goods?
Consumer Goods Cloud is a purpose-built CRM solution tailored to the unique needs of consumer packaged goods companies. Built on Salesforce’s unified platform, it combines AI, analytics, and workflow automation to align planning and execution across the entire organization. The platform connects B2B retail operations and B2C consumer engagement into a single data-driven ecosystem. Sales teams can accelerate deal cycles with guided selling, opportunity tracking, and consolidated account insights. Customer business planning tools allow companies to manage baseline forecasts, volume targets, and trade investments within one structured framework. Trade promotion management provides a Gantt-style calendar view, scenario planning, and funds tracking to optimize promotional effectiveness. Field teams are equipped with mobile visit planning, task management, and retail execution capabilities to ensure flawless in-store performance. Offline functionality ensures productivity continues regardless of connectivity. Service teams can enhance satisfaction through automated omni-channel case routing and integrated service dashboards. Embedded AI agents deliver predictive insights and next-best-action recommendations across every function. Seamless integrations with data platforms and analytics tools provide deeper intelligence for smarter decisions. Consumer Goods Cloud enables brands to collaborate more effectively with channel partners, reduce inefficiencies, and drive sustainable, profitable growth.
What is Accenture Cloud Retail Execution?
The increasing intensity of global competition has presented significant obstacles for businesses seeking success in today's market. In response, companies are emphasizing the importance of fostering deeper and more meaningful connections with their customers, distribution channels, and consumers to enhance sales performance. Historically, those in the consumer products industry have faced an overwhelming array of solutions within their front office operations. To address this complexity, Accenture and Salesforce are collaborating to develop a cohesive engagement system for sales processes that leverages Salesforce’s technology alongside Accenture’s extensive knowledge in the consumer goods sector. With the introduction of Accenture Cloud Trade Promotion Management, businesses can effectively plan and execute promotional initiatives while gaining valuable insights into trade investments, expenditure, and overall profitability. Furthermore, Accenture Cloud Retail Execution enables both management and field sales personnel to implement targeted and compliant promotions, thereby improving their presence in the market. By combining their strengths, this partnership aims not only to simplify operations but also to foster sustainable growth in an increasingly competitive environment, ensuring businesses can adapt and thrive in the face of ongoing challenges. Ultimately, the goal is to create a more efficient framework that supports long-term success for organizations navigating this complex landscape.
Integrations Supported
Salesforce
XTEL AI
Affinity Solutions
Appway Digital Banking
Callsign
CipherTrust Data Security Platform
Cisco Prime Network
Collate
IBM Apptio
Informatica Data Privacy Management
Integrations Supported
Salesforce
XTEL AI
Affinity Solutions
Appway Digital Banking
Callsign
CipherTrust Data Security Platform
Cisco Prime Network
Collate
IBM Apptio
Informatica Data Privacy Management
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Salesforce
Date Founded
1999
Company Location
United States
Company Website
www.salesforce.com/consumer-goods/cloud/
Company Facts
Organization Name
Accenture Cloud
Date Founded
1989
Company Location
United States
Company Website
www.accenture.com/us-en
Categories and Features
CPG
Customer Management
Electronic Data Interchange
Financial Accounting
Forecast / Demand Planning
Inventory Management
Lot Tracking
Pricing Management
Shopper Marketing
Trade Promotion
Retail Execution
AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management
Categories and Features
Retail Execution
AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management
Trade Promotion Management
Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management