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What is Salesforce Agentforce Consumer Goods?

Consumer Goods Cloud is a purpose-built CRM solution tailored to the unique needs of consumer packaged goods companies. Built on Salesforce’s unified platform, it combines AI, analytics, and workflow automation to align planning and execution across the entire organization. The platform connects B2B retail operations and B2C consumer engagement into a single data-driven ecosystem. Sales teams can accelerate deal cycles with guided selling, opportunity tracking, and consolidated account insights. Customer business planning tools allow companies to manage baseline forecasts, volume targets, and trade investments within one structured framework. Trade promotion management provides a Gantt-style calendar view, scenario planning, and funds tracking to optimize promotional effectiveness. Field teams are equipped with mobile visit planning, task management, and retail execution capabilities to ensure flawless in-store performance. Offline functionality ensures productivity continues regardless of connectivity. Service teams can enhance satisfaction through automated omni-channel case routing and integrated service dashboards. Embedded AI agents deliver predictive insights and next-best-action recommendations across every function. Seamless integrations with data platforms and analytics tools provide deeper intelligence for smarter decisions. Consumer Goods Cloud enables brands to collaborate more effectively with channel partners, reduce inefficiencies, and drive sustainable, profitable growth.

What is Pepperi?

Pepperi stands out as the premier unified B2B sales platform tailored for medium to large CPG/FMCG manufacturers and distributors. This comprehensive omnichannel commerce solution oversees every facet of your B2B sales operations and features a powerful trade promotions module. Offering a B2C-like interface, Pepperi encompasses a B2B eCommerce storefront, a mobile order-taking application for iOS and Android, Sales Force Automation, Trade Promotions, Retail Execution, Route Accounting/DSD, and Inside Sales—all within a single, integrated cloud platform that operates seamlessly both online and offline across all devices to enhance B2B sales efforts, whether digital or face-to-face. Moreover, the Pepperi IPaaS (Integration Platform as a Service) ensures your data remains in sync with existing software solutions, including ERPs, accounting systems, and payment and shipping gateways. With a trusted presence among over 1,000 companies across 65 countries, Pepperi also maintains offices in the United States, Europe, the Middle East, and Australia, solidifying its global reach and commitment to client success. This extensive support network enables businesses to maximize their sales potential while navigating the complexities of both online and in-person transactions.

Media

Media

Integrations Supported

Salesforce
Cleo Integration Cloud
Collate

Integrations Supported

Salesforce
Box
Intact Xline
MYOB
Microsoft Dynamics 365
Microsoft Dynamics 365 Business Central
NetSuite
Oracle CRM On Demand
Publitas
QuickBooks Online
QuickBooks Online Advanced
SAP Business One
SAP Store
Sage 50
Sales Robots
WordPress
Xero
Zoho Books

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided
Free Trial Offered?

Pricing Information

Custom pricing

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/consumer-goods/cloud/

Company Facts

Organization Name

Advantive

Date Founded

2022

Company Location

United States

Company Website

www.pepperi.com

Categories and Features

CPG

Not specified

Retail Execution

AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management

Categories and Features

B2B eCommerce

Not specified

CRM

Calendar/Reminder System
Call Logging
Document Storage
Email Marketing
Internal Chat Integration
Mobile Access
Quotes / Proposals
Segmentation
Task Management
Territory Management

Direct Store Delivery

Not specified

eCommerce

CRM
Catalog Management
Channel Management
Customer Accounts
Data Security
Email Marketing
Inventory Management
Kitting
Loyalty Program
Mobile Access
Multi-Store Management
Order Management
Product Configurator
Promotions Management
Returns Management
Reviews Management
Shopping Cart
Templates

Field Sales

Activity Tracking
CRM
Channel Management
Dashboard Management
Inventory Management
Invoices
Online Payments
Order Management
Quoting
Reporting / Analytics
Route Optimization
Territory Management
Visit Scheduling
Workflow Management

Multi-Channel eCommerce

Catalog Management
Data Synchronization
Inventory Management
Order Management
Promotions Management
Returns Management

Order Entry

Back Order Management
Customer Database
Inventory Management
Order Fulfillment
Order Management
Real Time Order Entry
Remote Order Entry
Shipping Management

Order Management

Back Order Management
Catalog Management
Inventory Management
Order Entry
Order Fulfillment
Order Tracking
Recurring Orders
Returns Management
Shipping Management

Retail Execution

Collaboration Tools
Data Collection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management

Sales

Not specified

Sales Force Automation

Campaign Management
Channel Management
Contact Management
Contract Management
Customer Database
Email Marketing
Field Sales Management
Lead Management
Opportunity Management
Performance Metrics
Proposal Generation
Sales Forecasting
Territory Management

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