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What is Salesforce Agentforce Marketing?

Agentforce Marketing by Salesforce is an AI-driven marketing platform designed to deliver dynamic, personalized engagement across the entire customer lifecycle. Previously known as Marketing Cloud, it unifies data, automation, and intelligent agents into a single marketing ecosystem. The platform enables real-time, two-way communication across multiple digital channels. With a centralized customer data foundation, marketers gain a complete and actionable view of every interaction. AI-powered tools help generate audience segments, optimize campaigns, and personalize content automatically. Cross-channel orchestration ensures consistent messaging from acquisition to loyalty. Marketing Cloud supports B2B marketing automation as well as B2C engagement strategies. Built-in analytics measure performance and guide smarter budget allocation. Loyalty management tools help brands deepen customer relationships and drive retention. The platform integrates seamlessly with Salesforce CRM to align marketing with sales and service. Agentforce Marketing continuously learns from data to improve outcomes over time. It enables organizations to spark meaningful conversations and turn engagement into sustained growth.

What is AXL?

AXL is an all-encompassing sales and marketing platform tailored for enterprises pursuing sustainable expansion. It offers a cohesive system that integrates various functions, including websites, CRM, email services, automation, booking solutions, payment processing, webinars, and analytics. By connecting customer histories to practical tools, AXL enables teams to react to authentic customer behaviors rather than merely addressing isolated events. Users can choose to manage their sales and marketing strategies through AXL’s built-in AI Assistant or by integrating with AI models such as ChatGPT, Codex, or Claude through MCP. This advanced AI functionality streamlines the creation of web pages and marketing campaigns, updates CRM data, automates workflows, qualifies leads, answers customer queries, schedules appointments, manages calls, shares checkout links, and supports course delivery. AXL is particularly beneficial for course creators, coaches, consultants, online educational entities, community leaders, AI entrepreneurs, and local service providers who aim to boost their sales, reduce manual workloads, and increase their income. By utilizing AXL, businesses can enhance their operational efficiency and maintain a strong focus on growth while harnessing the capabilities of AI technology to drive their success further. In a rapidly evolving market, AXL stands out as a powerful ally for those looking to thrive.

Media

Media

Integrations Supported

Facebook
Acquia DAM (Widen)
Adobe Workfront
Attentive
Causal
Census
CoreMedia Experience Platform
Digioh
Jebbit
LeanData
LinkedIn
Loangility
Lytics
Oktopost
Omnyfy
Radar
Salesforce Agentforce Commerce
WebLink Connect
Yotpo
Zaius

Integrations Supported

Facebook
Acquia DAM (Widen)
Adobe Workfront
Attentive
Causal
Census
CoreMedia Experience Platform
Digioh
Jebbit
LeanData
LinkedIn
Loangility
Lytics
Oktopost
Omnyfy
Radar
Salesforce Agentforce Commerce
WebLink Connect
Yotpo
Zaius

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Pricing Information

$49/month
14-day free trial. All AXL features are included on every plan. Starter: $49/month; Growth: $149/month; Scale: $349/month; Pro: $699/month. Plans vary by included contacts, storage, email, messages, video and webinar viewing, admin seats, and AI credits. Published overage rates apply above allowances. AXL takes 0% of sales.
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/marketing/

Company Facts

Organization Name

AXL EdTech Booster, LLC

Company Location

United States

Company Website

axl.tech/

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Categories and Features

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

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