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What is Salesforce Agentforce Marketing?

Agentforce Marketing by Salesforce is an AI-driven marketing platform designed to deliver dynamic, personalized engagement across the entire customer lifecycle. Previously known as Marketing Cloud, it unifies data, automation, and intelligent agents into a single marketing ecosystem. The platform enables real-time, two-way communication across multiple digital channels. With a centralized customer data foundation, marketers gain a complete and actionable view of every interaction. AI-powered tools help generate audience segments, optimize campaigns, and personalize content automatically. Cross-channel orchestration ensures consistent messaging from acquisition to loyalty. Marketing Cloud supports B2B marketing automation as well as B2C engagement strategies. Built-in analytics measure performance and guide smarter budget allocation. Loyalty management tools help brands deepen customer relationships and drive retention. The platform integrates seamlessly with Salesforce CRM to align marketing with sales and service. Agentforce Marketing continuously learns from data to improve outcomes over time. It enables organizations to spark meaningful conversations and turn engagement into sustained growth.

What is Capillary Engage+?

Consumers seek brands that align with their personal tastes and values. To improve your marketing tactics, focus on creating a genuine connection with each individual through their preferred communication methods, ensuring that relationships are nurtured at every interaction with Engage+. By leveraging AI-powered marketing strategies, you can refine your customer engagement, accurately targeting your audience on the platforms they use most. Customizing products, messaging, and promotions based on criteria like demographics, online behavior, past purchases, and specific interests can lead to a remarkable increase in conversion rates. The innovative X-Engage system employs a complex algorithm to determine the best mix of channels for each customer, analyzing various factors such as their accessibility, engagement levels, and probability of making a purchase. Consequently, your marketing initiatives become more focused and impactful, ultimately enhancing customer loyalty and satisfaction while fostering long-term relationships. This approach not only elevates the overall customer experience but also drives substantial business growth.

Media

Media

Integrations Supported

Facebook
X (Twitter)
AtData
Brushfire
Community.com
DiscoverOrg
Gleam
Hightouch
Integrate.io
Khoros Community
RevCent
Salesforce Loyalty Management
Shipwire
Shopify
Sitecore
Skypoint AI Platform
Skyvia
Smarsh
Supermetrics
Titan

Integrations Supported

Facebook
X (Twitter)
AtData
Brushfire
Community.com
DiscoverOrg
Gleam
Hightouch
Integrate.io
Khoros Community
RevCent
Salesforce Loyalty Management
Shipwire
Shopify
Sitecore
Skypoint AI Platform
Skyvia
Smarsh
Supermetrics
Titan

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/marketing/

Company Facts

Organization Name

Capillary Technologies

Date Founded

2008

Company Location

Singapore

Company Website

www.capillarytech.com/products/engage-plus/

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Categories and Features

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

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