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What is Salesforce Agentforce Media?

Agentforce Media is Salesforce’s comprehensive CRM solution designed for the media and entertainment industry. Previously known as Media Cloud, it leverages Agentforce AI to connect audience, advertiser, and operational data across a unified ecosystem. The platform enables companies to streamline advertising sales, subscription services, and customer engagement. With prebuilt industry workflows and a customizable data model, organizations can simplify complex media processes. AI-driven insights help optimize campaign performance and forecast revenue opportunities. Advertising Sales Management tools support proposal generation, CPQ, and order fulfillment in one integrated system. Subscriber Lifecycle Management enhances personalization and reduces churn through predictive analytics. Media companies can launch and monetize B2C and B2B services more efficiently. Integration with Salesforce products like Marketing Cloud, Service Cloud, Data 360, and MuleSoft ensures seamless data activation. Automation capabilities lower operating costs while improving team productivity. Real-time dashboards provide visibility into sales pipelines and audience behavior. Agentforce Media empowers media enterprises to modernize operations and maximize monetization in an increasingly digital marketplace.

What is Mather Activation Platform?

The Mather Activation Platform enables organizations to tackle the issue of disjointed audience data by offering an integrated and clear view of first-party and subscriber insights. It supports automated engagement and operational interactions throughout the customer experience, which boosts both revenue and operational productivity. By merging various audience and subscriber data, the platform develops a comprehensive, 360-degree view of each user, acting as a dependable resource for multiple teams and systems. This consolidated data is then transformed into automated marketing efforts, executed through an email service provider, and used as audience lists for both digital and traditional marketing strategies. Teams utilize this platform to gain a deep understanding of the entire subscriber relationship, optimize the operational tasks involved in lifecycle management across various channels, and quickly address potential churn, pricing changes, and service issues without the burden of collating data from multiple sources. Furthermore, it lays a solid foundation for AI activation within their technological framework, using reliable data to drive informed decision-making and strategic initiatives. Consequently, organizations can significantly improve their overall effectiveness by leveraging a unified source of truth, paving the way for innovative growth opportunities. This holistic approach ultimately leads to a more engaged audience and a stronger connection with customers.

Media

Media

Integrations Supported

CloudHub
Criteo Commerce Yield
Salesforce
Salesforce Agentforce Marketing
Salesforce Data 360
Sophi Paywall

Integrations Supported

CloudHub
Criteo Commerce Yield
Salesforce
Salesforce Agentforce Marketing
Salesforce Data 360
Sophi Paywall

API Availability

Has API

API Availability

Has API

Pricing Information

$325 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/media/cloud/

Company Facts

Organization Name

Mather

Date Founded

2002

Company Location

United States

Company Website

www.mathereconomics.com/mather-activation-platform/

Categories and Features

CRM

Calendar/Reminder System
Call Logging
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes / Proposals
Segmentation
Social Media Integration
Task Management
Territory Management

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

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