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What is Salesforce CRM Analytics?

Salesforce's CRM Analytics provides an intelligent, AI-driven platform that empowers businesses to transform their data into actionable insights. It integrates seamlessly with Salesforce and external data sources, offering a complete view of customer information and allowing businesses to uncover key patterns that drive better decision-making. The platform delivers predictive analytics and prescriptive recommendations to help businesses improve sales performance, optimize customer service, and identify new opportunities for growth such as cross-selling and upselling. With out-of-the-box, customizable dashboards and KPIs tailored to specific industries and roles, CRM Analytics makes it easy to track performance and gain a deeper understanding of customer behavior. The platform supports over 50 prebuilt data connectors, which speed up implementation and ensure businesses can access a full spectrum of data across all departments. With AI-powered automation of repetitive tasks, CRM Analytics helps businesses enhance productivity while providing a personalized, streamlined experience. Built on Salesforce's secure, trusted cloud infrastructure, the platform scales effortlessly to meet the needs of enterprises, ensuring governance and compliance across all levels of the organization.

What is Aera Decision Cloud?

Aera Decision Cloud is an agentic decision intelligence platform built to help enterprises digitize, optimize, and automate business decisions at scale. The platform acts as a digital decision brain that continuously connects data, analyzes business conditions, recommends actions, and executes approved decisions in real time. Its Decision Data Model unifies information from enterprise systems, external sources, analytics environments, IoT signals, unstructured data, and more than 200 prebuilt connectors. Beyond aggregating data, the model captures decision context, actions, outcomes, and organizational decision memory so the system can learn and improve over time. Multi-engine orchestration enables businesses to combine rules, AI/ML models, simulations, mathematical optimization, graph analysis, scenarios, and agent teams into structured decision workflows. Aera’s Agentic Ambient Intelligence operates continuously in the background, identifying moments that require attention and reasoning across data, engines, and agents to produce explainable recommendations. Users can define individual agents, create coordinated agent teams, assign reusable decision functions, and connect different large language models to specific roles. Dynamic engagement capabilities allow employees to work with Aera through chat, voice, mobile, desktop, inboxes, collaborative workspaces, and control rooms. These interfaces help users ask open-ended questions, view visual explanations, compare trade-offs, approve actions, and monitor decision performance. Aera Decision Cloud is designed to support advised, assisted, and fully automated decisions while maintaining transparency, governance, explainability, and scalability. The platform helps global enterprises modernize decision-making across supply chain, procurement, finance, HR, ESG, sales, marketing, and other operational areas.

Media

Media

Integrations Supported

Beetsol
Boomi
CloudApper iPaaS
Direct Debit
Ecosmob
Euler
FieldINSPECT
Google Cloud BigQuery
HubiFi
Insider One
Jitterbit
Microsoft Dynamics 365
RepEdge
Rox
SalesDirector.ai
Salesforce
Simon AI
Univid
Zoho Directory

Integrations Supported

Beetsol
Boomi
CloudApper iPaaS
Direct Debit
Ecosmob
Euler
FieldINSPECT
Google Cloud BigQuery
HubiFi
Insider One
Jitterbit
Microsoft Dynamics 365
RepEdge
Rox
SalesDirector.ai
Salesforce
Simon AI
Univid
Zoho Directory

API Availability

Has API

API Availability

Has API

Pricing Information

$50 per user per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.tableau.com/products/crm-analytics

Company Facts

Organization Name

Aera Technology

Date Founded

1999

Company Location

United States

Company Website

www.aeratechnology.com

Categories and Features

Business Intelligence

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

Reporting

Customizable Dashboard
Data Source Connectors
Drag & Drop
Drill Down
Email Reports
Financial Reports
Forecasting
Marketing Reports
OLAP
Report Export
Sales Reports
Scheduled / Automated Reports

Revenue Operations

AI Insights
Account Health Dashboard
Automatic CRM Updates
Contact / Activity Tracking
RevOps Automation
Revenue Dashboard
Revenue Intelligence / Reporting
Sales Analytics
Sales Forecasting
Third-Party Data Aggregation

Sales Analytics

Collaboration Tools
Dashboards
Forecasting Analytics
Ideal Customer Profile (ICP)
Lead Analytics
Pipeline Management
Predictive Forecasting
Predictive Lead Scoring
Sales Intelligence Reporting

Categories and Features

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

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