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What is Salesforce Loyalty Management?

Salesforce Loyalty Management serves as a robust platform designed to help organizations create and manage intelligent, tailored loyalty programs that enhance customer engagement and increase their lifetime value. Built on the Salesforce Customer 360 Platform, it enables businesses to craft loyalty schemes featuring various tiers, points, rewards, and benefits that cater to both B2B and B2C markets. This solution fosters collaboration across diverse sectors, allowing customers to earn and redeem rewards across multiple brands, while also equipping businesses with tools for effectively onboarding partners and coordinating joint marketing campaigns. By utilizing AI-driven functionalities, it helps companies identify brand advocates, oversee referral programs, and deliver personalized promotions based on customer data and behavioral insights. In addition, when integrated with Salesforce Marketing Cloud, Service Cloud, and Tableau, Loyalty Management provides a unified view of the customer, facilitating smooth interactions at every touchpoint. This holistic strategy not only strengthens customer loyalty but also contributes to sustainable growth for businesses over the long term. Ultimately, the platform positions brands to build lasting relationships with their customers, ensuring they remain engaged and satisfied.

What is Antavo?

Established in London by four co-founders from Hungary, Antavo embarked on its mission in 2012 with the support of Seedcamp, later shifting its focus on product offerings in 2015. Since that pivotal year, the company has successfully attracted investments, partnered with significant enterprise clients, and broadened its reach on a global scale. Currently, Antavo collaborates with prominent brands such as KFC, C&A, Benefit Cosmetics, Scandic, La Cage, Kathmandu, LuisaViaRoma, Flying Tiger, Peek & Cloppenburg, and Yara, while also catering to diverse sectors including travel, pharmaceuticals, and fashion. With multiple new loyalty programs launched, enhancements driven by customer feedback, and a commitment to company-wide growth, Antavo anticipates over a 30% increase in revenue year-on-year for 2024. As the company gears up for a Series B funding round in 2025, these strategic initiatives are expected to pave the way for further technological innovations and wider international expansion. In light of rising demand across various regions, Antavo has augmented its workforce across three continents, recently establishing a new team in North America. Moreover, the company has positioned itself as a leader in the loyalty industry by consistently offering valuable resources such as guides, eBooks, and comprehensive loyalty program assessments on its blog. Since 2022, it has also been releasing the Global Customer Loyalty Report, recognized as the definitive resource within the industry, underscoring its commitment to thought leadership. This ongoing dedication to innovation and excellence in customer engagement strategies has solidified Antavo's reputation as a trailblazer in the loyalty sector.

Media

Media

Integrations Supported

Salesforce Agentforce Marketing
Salesforce Agentforce Service
Bloomreach
Braze
Doxis
Emarsys
Fresh Relevance
Ketch
Listrak
Magento Business Intelligence
Maitre'D POS
Ometria
Oracle Responsys
Poq
Salesforce Agentforce Commerce
Shopify
Shopify Plus
TCPOS
Tableau
mParticle

Integrations Supported

Salesforce Agentforce Marketing
Salesforce Agentforce Service
Bloomreach
Braze
Doxis
Emarsys
Fresh Relevance
Ketch
Listrak
Magento Business Intelligence
Maitre'D POS
Ometria
Oracle Responsys
Poq
Salesforce Agentforce Commerce
Shopify
Shopify Plus
TCPOS
Tableau
mParticle

API Availability

Has API

API Availability

Has API

Pricing Information

$20,000 per month
Free Version
Free Trial Offered?

Pricing Information

There are two fees associated with Antavo:
1. Implementation Fee: The implementation fee is based on the effort required to implement your functional requirements. Antavo will prepare a Statement of Work with a detailed Resource Plan for the project. We provide a team of dedicated implementation specialists (Product Experts, Business Analysts, Testers, Solution Architects) to work with your team/SI partner to make the implementation effortless. - this is a one off fee in year 1 of the contract.
2. Antavo’s License Fee: The license fee is based on Active loyalty program members: members who have completed at least one action in the loyalty program in 365 days. e.g collect points, redeem points, participate in a contest, etc. Included in the license fee are: offer unlimited usage of our modules, APIs and SDKs. All new functionalities are auto-enabled without any extra license fee.
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/marketing/loyalty-management/

Company Facts

Organization Name

Antavo AI Loyalty Cloud

Date Founded

2017

Company Location

United Kingdom

Company Website

eu1.hubs.ly/H0508V60

Categories and Features

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

Loyalty Management

CRM
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management
White Label

Categories and Features

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

Loyalty Management

CRM
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management
White Label

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