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What is Salesforce Loyalty Management?

Salesforce Loyalty Management serves as a robust platform designed to help organizations create and manage intelligent, tailored loyalty programs that enhance customer engagement and increase their lifetime value. Built on the Salesforce Customer 360 Platform, it enables businesses to craft loyalty schemes featuring various tiers, points, rewards, and benefits that cater to both B2B and B2C markets. This solution fosters collaboration across diverse sectors, allowing customers to earn and redeem rewards across multiple brands, while also equipping businesses with tools for effectively onboarding partners and coordinating joint marketing campaigns. By utilizing AI-driven functionalities, it helps companies identify brand advocates, oversee referral programs, and deliver personalized promotions based on customer data and behavioral insights. In addition, when integrated with Salesforce Marketing Cloud, Service Cloud, and Tableau, Loyalty Management provides a unified view of the customer, facilitating smooth interactions at every touchpoint. This holistic strategy not only strengthens customer loyalty but also contributes to sustainable growth for businesses over the long term. Ultimately, the platform positions brands to build lasting relationships with their customers, ensuring they remain engaged and satisfied.

What is Genloyal?

Maximize the potential of your customer data with our comprehensive integrated platform. This solution adeptly collects data from all customer interaction channels, which include POS systems, online transactions, and social media, giving you a complete view of your audience along with actionable insights that facilitate targeted promotions for better results. Our intuitive tools allow you to create and customize your loyalty rules based on various metrics, such as visit frequency, purchase behavior, spending habits, and social interactions. Whether you're initiating a new loyalty program or looking to improve an existing one, we are committed to helping you design the loyalty experience you envision. Furthermore, our platform includes a versatile segments editor for building custom audiences, and you can harness the power of automation through our state-of-the-art AI-driven audience targeting features, which streamline operations and lessen the need for additional teams. By taking advantage of these innovative capabilities, you can significantly boost customer engagement and retention, ultimately driving greater success for your business. In a competitive market, leveraging such cutting-edge tools can set you apart from the rest.

Media

Media

Integrations Supported

Facebook
Facebook Messenger
Google Chat
Instagram
Mailchimp
Odoo
Salesforce
Salesforce Agentforce Marketing
Salesforce Agentforce Service
SendGrid
Tableau
Toast POS
Twilio
WhatsApp

Integrations Supported

Facebook
Facebook Messenger
Google Chat
Instagram
Mailchimp
Odoo
Salesforce
Salesforce Agentforce Marketing
Salesforce Agentforce Service
SendGrid
Tableau
Toast POS
Twilio
WhatsApp

API Availability

Has API

API Availability

Has API

Pricing Information

$20,000 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/marketing/loyalty-management/

Company Facts

Organization Name

Genloyal

Date Founded

2023

Company Location

United States

Company Website

www.genloyal.com

Categories and Features

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

Loyalty Management

CRM
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management
White Label

Categories and Features

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

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