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What is Salesforce Loyalty Management?

Salesforce Loyalty Management serves as a robust platform designed to help organizations create and manage intelligent, tailored loyalty programs that enhance customer engagement and increase their lifetime value. Built on the Salesforce Customer 360 Platform, it enables businesses to craft loyalty schemes featuring various tiers, points, rewards, and benefits that cater to both B2B and B2C markets. This solution fosters collaboration across diverse sectors, allowing customers to earn and redeem rewards across multiple brands, while also equipping businesses with tools for effectively onboarding partners and coordinating joint marketing campaigns. By utilizing AI-driven functionalities, it helps companies identify brand advocates, oversee referral programs, and deliver personalized promotions based on customer data and behavioral insights. In addition, when integrated with Salesforce Marketing Cloud, Service Cloud, and Tableau, Loyalty Management provides a unified view of the customer, facilitating smooth interactions at every touchpoint. This holistic strategy not only strengthens customer loyalty but also contributes to sustainable growth for businesses over the long term. Ultimately, the platform positions brands to build lasting relationships with their customers, ensuring they remain engaged and satisfied.

What is NeoDay?

NeoDay is a cutting-edge platform that utilizes artificial intelligence to improve customer engagement and loyalty, leading to substantial increases in both revenue and profits through customized, data-driven loyalty and gamification strategies. Recognized by prominent brands like Tesco, Heineken, and Texaco, NeoDay facilitates large-scale loyalty programs that serve millions of users around the world. The initiatives launched with NeoDay's resources have earned Tesco and Magneds prestigious awards for the Best Loyalty Program in Retail Worldwide and Best Short-Term Loyalty Initiative in Retail Worldwide at the International Loyalty Awards 2025. Providing an all-encompassing, AI-enhanced solution in Loyalty (which includes Points, Tiers, Customer Card, and Reward Shop) as well as engaging Gamified Experiences (such as Win Promotions and Games), NeoDay aims to propel businesses to unprecedented levels of success. Its flexible architecture offers exceptional scalability, featuring a ready-to-implement front end (SDK, Web & App) and an intuitive back end (No Code), all enhanced by a robust cloud infrastructure. Our objective is to empower retailers and consumer brands to convert loyalty into a sustainable growth engine while nurturing stronger connections with their customers. By leveraging the capabilities of personalization and data analytics, businesses can foster more impactful interactions that heighten customer satisfaction and loyalty, ultimately leading to a thriving customer-centric ecosystem.

Media

Media

Integrations Supported

Salesforce
Salesforce Agentforce Marketing
Salesforce Agentforce Service
Tableau

Integrations Supported

Salesforce
Salesforce Agentforce Marketing
Salesforce Agentforce Service
Tableau

API Availability

Has API

API Availability

Has API

Pricing Information

$20,000 per month
Free Trial Offered?
Free Version

Pricing Information

€4000/month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/marketing/loyalty-management/

Company Facts

Organization Name

NeoDay

Date Founded

2023

Company Location

The Netherlands

Company Website

neoday.com

Categories and Features

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

Loyalty Management

CRM
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management
White Label

Categories and Features

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

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