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What is Salesforce Loyalty Management?

Salesforce Loyalty Management serves as a robust platform designed to help organizations create and manage intelligent, tailored loyalty programs that enhance customer engagement and increase their lifetime value. Built on the Salesforce Customer 360 Platform, it enables businesses to craft loyalty schemes featuring various tiers, points, rewards, and benefits that cater to both B2B and B2C markets. This solution fosters collaboration across diverse sectors, allowing customers to earn and redeem rewards across multiple brands, while also equipping businesses with tools for effectively onboarding partners and coordinating joint marketing campaigns. By utilizing AI-driven functionalities, it helps companies identify brand advocates, oversee referral programs, and deliver personalized promotions based on customer data and behavioral insights. In addition, when integrated with Salesforce Marketing Cloud, Service Cloud, and Tableau, Loyalty Management provides a unified view of the customer, facilitating smooth interactions at every touchpoint. This holistic strategy not only strengthens customer loyalty but also contributes to sustainable growth for businesses over the long term. Ultimately, the platform positions brands to build lasting relationships with their customers, ensuring they remain engaged and satisfied.

What is Novus Loyalty?

Novus serves as a comprehensive Offers and Loyalty platform, designed to deliver an advanced, user-friendly, and cost-effective loyalty solution for contemporary retailers. By merging cutting-edge technology with industry expertise, we craft bespoke loyalty experiences that cater to various sectors. Our reputation is built on our ability to enhance sales and boost brand equity through a loyalty program specifically aimed at fostering customer loyalty. With features such as intelligent campaign management, customer segmentation, and marketing automation, Novus addresses every aspect of the loyalty journey. The platform comprises four key modules: an offers platform, a fully equipped loyalty engine, a rewards management system, and integrated analytics and business intelligence capabilities. As a result, Novus not only meets the current needs of retailers but also adapts to evolving market demands.

Media

Media

Integrations Supported

Salesforce
Salesforce Agentforce Marketing
Salesforce Agentforce Service
Tableau

Integrations Supported

API Availability

API Availability

Pricing Information

$20,000 per month
Free Trial Offered?

Pricing Information

$250 per month
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Online Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/marketing/loyalty-management/

Company Facts

Organization Name

Novus Loyalty

Date Founded

2015

Company Location

United States

Company Website

www.novusloyalty.com

Categories and Features

Customer Loyalty

Not specified

Loyalty Management

Not specified

Categories and Features

Customer Loyalty

Not specified

Gift Card

Not specified

Loyalty Management

Not specified

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Preferred Patron Loyalty

Preferred Patron Loyalty, LLC