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What is Salesforce Loyalty Management?

Salesforce Loyalty Management serves as a robust platform designed to help organizations create and manage intelligent, tailored loyalty programs that enhance customer engagement and increase their lifetime value. Built on the Salesforce Customer 360 Platform, it enables businesses to craft loyalty schemes featuring various tiers, points, rewards, and benefits that cater to both B2B and B2C markets. This solution fosters collaboration across diverse sectors, allowing customers to earn and redeem rewards across multiple brands, while also equipping businesses with tools for effectively onboarding partners and coordinating joint marketing campaigns. By utilizing AI-driven functionalities, it helps companies identify brand advocates, oversee referral programs, and deliver personalized promotions based on customer data and behavioral insights. In addition, when integrated with Salesforce Marketing Cloud, Service Cloud, and Tableau, Loyalty Management provides a unified view of the customer, facilitating smooth interactions at every touchpoint. This holistic strategy not only strengthens customer loyalty but also contributes to sustainable growth for businesses over the long term. Ultimately, the platform positions brands to build lasting relationships with their customers, ensuring they remain engaged and satisfied.

What is PAR Engagement?

PAR Engagement redefines restaurant success by making every guest interaction a revenue opportunity. It connects marketing campaigns, digital ordering, loyalty, guest data, and branded digital experiences into one growth-driven flywheel. Operators can launch targeted offers, segment audiences, and deliver personalized experiences across SMS, email, mobile, and web, turning every message into a potential conversion. Integrated with PAR Punchh, the loyalty component offers flexible, tiered rewards and gamification that strengthen customer relationships and encourage long-term brand advocacy. Its guest data solutions give restaurants a complete view of customer behavior, combining loyalty, ordering, and marketing insights into a single source of truth. Digital Experience tools allow brands to deliver seamless journeys, manage content in real-time, and maintain consistency across all guest touchpoints. Accelerate adds advanced testing and optimization, helping restaurants improve campaign effectiveness, re-engage lapsed customers, and drive faster growth. Open APIs and flexible integrations ensure that PAR Engagement fits smoothly into any existing technology stack, giving operators agility without limitations. With 5.25 billion targeted offers delivered and adoption by some of the world’s leading restaurant chains, the platform demonstrates proven results at scale. More than just software, PAR Engagement offers strategic consulting, hands-on onboarding, and long-term support to ensure restaurants unlock maximum value from their investment.

Media

Media

Integrations Supported

Attentive
Desktop.com
Merchant Centric
Olo
OneDine
PAR
SAP Store
Salesforce
Salesforce Agentforce Marketing
Salesforce Agentforce Service
SpeedLine Pizza POS
Suntek Reporting
Tableau
Toast Kitchen Display System
Toast POS
Zuppler
me&u

Integrations Supported

Attentive
Desktop.com
Merchant Centric
Olo
OneDine
PAR
SAP Store
Salesforce
Salesforce Agentforce Marketing
Salesforce Agentforce Service
SpeedLine Pizza POS
Suntek Reporting
Tableau
Toast Kitchen Display System
Toast POS
Zuppler
me&u

API Availability

Has API

API Availability

Has API

Pricing Information

$20,000 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/marketing/loyalty-management/

Company Facts

Organization Name

PAR Technology

Date Founded

1968

Company Location

United States

Company Website

punchh.com

Categories and Features

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

Loyalty Management

CRM
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management
White Label

Categories and Features

Conversational Marketing

Appointment Scheduling
Audience Segmentation
Chatbot
Email Automation
Group Messaging
Human Handover
Lead Distribution
Lead Qualification
Mobile Messaging
Multi-Channel Communication
Product Recommendations
Video Chat

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

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