Ratings and Reviews 8 Ratings

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Ratings and Reviews 40 Ratings

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What is Salesforce Marketing Cloud Account Engagement?

Salesforce Marketing Cloud Account Engagement, formerly known as Pardot, emerges as the leading choice for boosting B2B marketing automation, removing the need for complex IT or development assistance. This platform is specifically designed to equip users with the means to generate premium leads and maintain a consistent stream of opportunities, which ultimately contributes to increased profitability. Its all-encompassing interface is filled with functionalities such as Analytics, ROI Tracking, Campaign Segmentation, Channel Management, Drip Campaigns, Landing Pages, Web Forms, Lead Management, Nurturing and Scoring, Multivariate Testing, Search and Social Marketing, along with Website Visitor Tracking. By utilizing this tool, organizations can build lasting connections with their customers through scalable and tailored outreach, while promoting synergy with sales and customer service teams. Users can effortlessly design dynamic, personalized emails and landing pages with just a few clicks, eliminating the need for coding and significantly simplifying the process. Furthermore, sales representatives have full visibility into prospect engagement, allowing for a smooth transfer of leads that optimizes conversion rates. This comprehensive approach not only enhances marketing effectiveness but also ensures that businesses stay competitive in a rapidly evolving digital landscape.

What is Constant Contact?

Constant Contact supports small businesses and nonprofit organizations by providing robust tools designed to enhance and simplify their digital marketing efforts. From boosting sales to expanding customer outreach and fostering audience engagement, we offer the expertise and performance necessary to cultivate meaningful relationships and achieve impactful outcomes. Our commitment ensures that clients can effectively navigate the complexities of the digital landscape.

Media

Media

Integrations Supported

APIANT
BDOW!
Beckon
COZYROC SSIS+ Suite
Cyfe
HubSpot CRM
Kayako
LeadsBridge
Magento
Playable
ProjectManager
Salesforce
Smarsh
Sugar Sell
SyncSmart
Thryv
Visual Visitor
WordPress
Zapier
ebCard

Integrations Supported

APIANT
BDOW!
Beckon
COZYROC SSIS+ Suite
Cyfe
HubSpot CRM
Kayako
LeadsBridge
Magento
Playable
ProjectManager
Salesforce
Smarsh
Sugar Sell
SyncSmart
Thryv
Visual Visitor
WordPress
Zapier
ebCard

API Availability

API Availability

Has API

Pricing Information

$1000.00/month/user
Free Trial Offered?

Pricing Information

$12 per month
Constant Contact prices are monthly, and based on the number of contacts in users email list or database.

Lite: from $12/month

Standard: from $35/month

Premium: from $80/month

Lead Gen & CRM: from $449/month
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/marketing/b2b-automation/

Company Facts

Organization Name

Constant Contact

Date Founded

1998

Company Location

United States

Company Website

www.constantcontact.com

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Demand Generation

Not specified

Email Marketing

A/B Testing
Auto-Responders
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Email Personalization

Not specified

Go-To-Market

Not specified

Landing Page

Analytics
Templates

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Lead Scoring

Not specified

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Social Marketing
Website Visitor Tracking

Categories and Features

Bulk Email

Not specified

eCommerce Marketing

Not specified

Email Marketing

Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Email Newsletter

Not specified

Email Template Design

A/B Testing
Drag & Drop Editing
Image Library
Mobile-Friendly / Responsive
Premade Templates
Reporting / Analytics
Text Editor
Theme Editor

Email Tracking

A/B Testing
Audience Segmentation
Campaign Management
Team Management

Event Marketing

Audience Segmentation
Campaign Management
Email Marketing
Event Calendar
Landing Pages / Web Forms
Reporting/Analytics
Social Media Promotion
Surveys & Feedback
Website Management

Lead Management

Not specified

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Segmentation
Social Marketing

Registration

Activity Registration
Attendance Management
Event Registration
Form Builder
Marketing Management
Online Registration
Surveys & Feedback

Social Media Management

Automated Publishing
Brand Tracking
Content Management
Customer Engagement
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Monitoring

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Customer Targeting
Post Scheduling

Survey

Email Marketing
Mobile Survey
Question Branching
Skip Logic
Supports Audio / Images / Video

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