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What is Salesforce Marketing Cloud Account Engagement?

Salesforce Marketing Cloud Account Engagement, formerly known as Pardot, emerges as the leading choice for boosting B2B marketing automation, removing the need for complex IT or development assistance. This platform is specifically designed to equip users with the means to generate premium leads and maintain a consistent stream of opportunities, which ultimately contributes to increased profitability. Its all-encompassing interface is filled with functionalities such as Analytics, ROI Tracking, Campaign Segmentation, Channel Management, Drip Campaigns, Landing Pages, Web Forms, Lead Management, Nurturing and Scoring, Multivariate Testing, Search and Social Marketing, along with Website Visitor Tracking. By utilizing this tool, organizations can build lasting connections with their customers through scalable and tailored outreach, while promoting synergy with sales and customer service teams. Users can effortlessly design dynamic, personalized emails and landing pages with just a few clicks, eliminating the need for coding and significantly simplifying the process. Furthermore, sales representatives have full visibility into prospect engagement, allowing for a smooth transfer of leads that optimizes conversion rates. This comprehensive approach not only enhances marketing effectiveness but also ensures that businesses stay competitive in a rapidly evolving digital landscape.

What is OxyCRM?

OxyCRM represents an innovative customer relationship management solution harnessing AI technology, specifically designed for UK enterprises that aim to refine their lead management, enhance customer engagement, and utilize predictive sales analytics. This platform simplifies the process of lead acquisition by integrating data from diverse channels such as website inquiries, landing pages, live chat, social media, referrals, events, and emails into a cohesive system. Utilizing generative AI, OxyCRM offers features like sophisticated lead scoring that considers engagement metrics, demographic profiles, and customer intentions; automated reminders and follow-ups; along with targeted email drip campaigns that effectively nurture leads and create adaptive sales projections. Sales teams gain the ability to tailor their workflows, distribute leads based on geographical regions, product categories, or team assignments, and collaborate seamlessly by sharing notes and documents in real time while managing tasks such as calls, emails, and meetings within a structured timeline for each lead. Additionally, users can access dynamic dashboards that allow them to track pipeline values, conversion rates, team performance, and return on investment by lead source, thus providing a thorough overview of their sales strategies and outcomes. These robust capabilities make OxyCRM an essential asset for businesses striving to enhance their customer relationship management practices and drive growth. Ultimately, by investing in OxyCRM, companies can ensure they are well-equipped to navigate the complexities of customer engagement and sales forecasting.

Media

Media

Integrations Supported

BlueConic
BuiltWith
Captello
Chili Piper
CorralData
Drift
Grouparoo
INFUSE
InboxCRM by AppEQ
Informa TechTarget Priority Engine
LeadSift
LeadsBridge
NetSuite CRM
RELAYTO
SMS-Magic
ServeManager
SocialSign.in
StoryPorts
Triblio
X (Twitter)

Integrations Supported

BlueConic
BuiltWith
Captello
Chili Piper
CorralData
Drift
Grouparoo
INFUSE
InboxCRM by AppEQ
Informa TechTarget Priority Engine
LeadSift
LeadsBridge
NetSuite CRM
RELAYTO
SMS-Magic
ServeManager
SocialSign.in
StoryPorts
Triblio
X (Twitter)

API Availability

Has API

API Availability

Has API

Pricing Information

$1000.00/month/user
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/marketing/b2b-automation/

Company Facts

Organization Name

OxyCloud

Date Founded

2025

Company Location

United Kingdom

Company Website

oxycloud.co.uk/OxyCRM.html

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Landing Page

A/B Testing
Analytics
Drag & Drop
Form Creation
Real Time Editing
Responsive
SEO Management
Templates

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Categories and Features

CRM

Calendar/Reminder System
Call Logging
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes / Proposals
Segmentation
Social Media Integration
Task Management
Territory Management

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