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What is Salesforce Marketing Cloud Intelligence?

Improve your financial efficiency and enhance customer engagement through integrated performance metrics, efficient reporting, and smart AI-driven insights aimed at reducing costs. Create a flexible analytical framework that produces innovative insights by leveraging an extensive library with more than 170 connectors, facilitating smooth data integration from top advertising, commerce, CRM, and database sources. Your IT team will see a rise in productivity thanks to the ongoing upkeep of these connectors and the user-friendly setup, enabling you to enter your credentials and start combining your cross-channel marketing performance within minutes. While dashboards and reports give you a broad view of overall success, actionable insights play a vital role in strategic planning. With Einstein, you can zero in on specific KPIs that need improvement and continuously generate AI-powered insights. This feature allows you to tackle significant questions, such as how to lower costs by reducing your CPM, or performing an in-depth analysis to pinpoint which creative aspects had the most remarkable impact in your recent campaign. By meticulously reviewing all your data, Einstein emphasizes insights based on their ability to enhance engagement, ensuring you make well-informed decisions that effectively optimize your marketing strategies. Ultimately, this approach not only streamlines your operations but also sets the stage for sustained growth in your marketing initiatives.

What is InfluenceKit?

InfluenceKit boosts your sponsorship income by highlighting your value with visually appealing, automatically updated reports that will impress your sponsors and differentiate you from others in the field. In just a matter of minutes, you can create compelling and dynamic reports that track all campaign metrics across your preferred platforms, ensuring that they are perpetually up to date. As your content evolves, it is crucial for your reports to mirror those changes accurately. Our reporting system is built to remain current indefinitely. If an older piece of content suddenly becomes popular, we’ve got it covered. Need to create reports for content you've previously shared? No problem at all. Generating reports is a breeze; if you can copy and paste, you're fully prepared to create a report—high five! Additionally, co-branding is available, enabling your reports to showcase both your logo and that of your sponsors, which elevates your professional presence and prevents you from appearing overwhelmed by daily tasks. With InfluenceKit, you achieve a smooth blend of professionalism and efficiency in your reporting, ensuring each presentation reflects your expertise in the sponsorship landscape. You'll find that the ease of use and the quality of output not only saves you time but also enhances your reputation in the industry, allowing you to focus more on building lasting partnerships.

Media

Media

Integrations Supported

Facebook
Google Analytics
Instagram
Mailchimp
Pinterest
AWeber
Advangelists
Convertr
Desktop.com
Innovid
LinkedIn
MediaMath
Oracle Moat
Salesforce Marketing Cloud
Salesforce Marketing Cloud Account Engagement
Salesforce Marketing Cloud Personalization
SendFox
Sizmek Ad Suite
X (Twitter)
comScore

Integrations Supported

Facebook
Google Analytics
Instagram
Mailchimp
Pinterest
AWeber
Advangelists
Convertr
Desktop.com
Innovid
LinkedIn
MediaMath
Oracle Moat
Salesforce Marketing Cloud
Salesforce Marketing Cloud Account Engagement
Salesforce Marketing Cloud Personalization
SendFox
Sizmek Ad Suite
X (Twitter)
comScore

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/products/marketing-intelligence/

Company Facts

Organization Name

InfluenceKit

Date Founded

2018

Company Location

United States

Company Website

www.influencekit.com

Categories and Features

Big Data

Collaboration
Data Blends
Data Cleansing
Data Mining
Data Visualization
Data Warehousing
High Volume Processing
No-Code Sandbox
Predictive Analytics
Templates

Business Intelligence

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics

Dashboard

Annotations
Data Source Integrations
Functions / Calculations
Interactive
KPIs
OLAP
Private Dashboards
Public Dashboards
Scorecards
Themes
Visual Analytics
Widgets

Data Visualization

Analytics
Content Management
Dashboard Creation
Filtered Views
OLAP
Relational Display
Simulation Models
Visual Discovery

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Reporting

Customizable Dashboard
Data Source Connectors
Drag & Drop
Drill Down
Email Reports
Financial Reports
Forecasting
Marketing Reports
OLAP
Report Export
Sales Reports
Scheduled / Automated Reports

Categories and Features

Reporting

Customizable Dashboard
Data Source Connectors
Drag & Drop
Drill Down
Email Reports
Financial Reports
Forecasting
Marketing Reports
OLAP
Report Export
Sales Reports
Scheduled / Automated Reports

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