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What is Salesforce Marketing Cloud?

Connect with individual clients by employing a variety of tools that enable you to create personalized and pertinent content, ranging from basic email marketing to sophisticated cross-channel campaign management. By integrating data from different sources and devices, you can cultivate a thorough understanding of your clientele. Gather and leverage first-, second-, and third-party data to derive insights into your audience, facilitating growth by appealing to new market segments. Make effective use of data in conjunction with AI technologies, such as Einstein, to handle each interaction seamlessly. Be attuned to customer intent, decode their requirements, and deliver tailored communications that build trust and rapport. Foster two-way, immediate engagement that spans from the first touchpoint to customer advocacy. Additionally, present the next optimal action for each individual at scale, ensuring that all interactions remain relevant and timely. In addition, continuously evaluate the overall impact of your marketing efforts across various digital channels and devices, utilizing AI and a distinctive partnership with Google Analytics 360 to refine your strategies for ongoing success. Ultimately, this comprehensive approach will empower you to meet the evolving needs of your customers while driving your business forward.

What is Little Stream Software?

Little Stream Software specializes in developing cutting-edge applications for Shopify that assist merchants in enhancing their online stores through the analysis of customer behavior, focusing on elements such as customer segmentation, personalized messaging, and loyalty cultivation. They provide comprehensive customer insights tailored specifically for Consumer Packaged Goods (CPG) businesses on Shopify, offering essential metrics and strategies for growth aimed at boosting customer loyalty and encouraging repeat purchases. By evaluating overall performance metrics in comparison to industry benchmarks and past results, businesses can pinpoint their strengths and identify opportunities for improvement. The Repeat Customer Insights tool conducts a thorough analysis of your customer data, delivering detailed reports on the behaviors of your most loyal and high-value clients. Additionally, this tool offers clear, actionable suggestions to help maintain customer loyalty and convert occasional buyers into committed repeat customers. With the Insights System, merchants can perform in-depth analyses and comparisons of their data, enabling them to make well-informed business decisions that enhance overall performance. This comprehensive methodology empowers merchants with the insights needed to build enduring relationships with their customers, ultimately driving long-term success. By leveraging these innovations, businesses can stay ahead in a competitive landscape and ensure sustainable growth.

Media

Media

Integrations Supported

Shopify
Acquia CDP
Agility CMS
Antavo
Aprimo
Auth0
Causal
Contentsquare
Emma
Enplug DisplayOS
GrowthLoop
LeadMaster
Mitto SMS
Ricochet360
SmarterHQ
Uniform
Vidyard
Vonage Communications APIs (Nexmo)
WP Fusion

Integrations Supported

Shopify
Acquia CDP
Agility CMS
Antavo
Aprimo
Auth0
Causal
Contentsquare
Emma
Enplug DisplayOS
GrowthLoop
LeadMaster
Mitto SMS
Ricochet360
SmarterHQ
Uniform
Vidyard
Vonage Communications APIs (Nexmo)
WP Fusion

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$59 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/products/marketing-cloud/overview/

Company Facts

Organization Name

Little Stream Software

Date Founded

2007

Company Location

United States

Company Website

www.littlestreamsoftware.com

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Categories and Features

CPG

Customer Management
Electronic Data Interchange
Financial Accounting
Forecast / Demand Planning
Inventory Management
Lot Tracking
Pricing Management
Shopper Marketing
Trade Promotion

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