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What is Salesforce Marketing Cloud?

Connect with individual clients by employing a variety of tools that enable you to create personalized and pertinent content, ranging from basic email marketing to sophisticated cross-channel campaign management. By integrating data from different sources and devices, you can cultivate a thorough understanding of your clientele. Gather and leverage first-, second-, and third-party data to derive insights into your audience, facilitating growth by appealing to new market segments. Make effective use of data in conjunction with AI technologies, such as Einstein, to handle each interaction seamlessly. Be attuned to customer intent, decode their requirements, and deliver tailored communications that build trust and rapport. Foster two-way, immediate engagement that spans from the first touchpoint to customer advocacy. Additionally, present the next optimal action for each individual at scale, ensuring that all interactions remain relevant and timely. In addition, continuously evaluate the overall impact of your marketing efforts across various digital channels and devices, utilizing AI and a distinctive partnership with Google Analytics 360 to refine your strategies for ongoing success. Ultimately, this comprehensive approach will empower you to meet the evolving needs of your customers while driving your business forward.

What is NAVIK MarketingAI?

Utilize AI to gain valuable insights into consumer behavior and provide personalized recommendations that enhance conversion rates. Manage multiple campaigns at once while implementing intelligent testing methodologies. This capability allows for real-time adjustments to campaigns, removing the necessity to wait for after-the-fact analysis. Micro Modules are tailored AI functionalities that integrate effortlessly with NAVIK solutions to perform specific, targeted actions. By classifying customers based on their behaviors and trends, businesses can identify new personas and archetypes. Additionally, it is possible to identify and profile subscribers at risk of disengagement while predicting which offers will be most successful in either retaining or re-engaging them. The NAVIK AI Platform is powered by a robust analytics engine that draws from our 15 years of industry experience, leveraging advanced models that incorporate machine learning and AI technology. This holistic strategy not only improves marketing efforts but also equips businesses with the tools to make informed, data-driven decisions that encourage growth and enhance customer loyalty, ultimately leading to a more sustainable competitive advantage.

Media

Media

Integrations Supported

Auth0
Brevo
Cloud4Wi
Collate
Fanplayr
Foursquare
Hightouch
HubSpot Marketing Hub
Indigitall
Knak
Lexer
Loangility
Meltano
Phrasee
SaleSphere
Salesforce Anywhere
Salesforce Loyalty Management
Springboard
Tatango
WebEngage

Integrations Supported

Auth0
Brevo
Cloud4Wi
Collate
Fanplayr
Foursquare
Hightouch
HubSpot Marketing Hub
Indigitall
Knak
Lexer
Loangility
Meltano
Phrasee
SaleSphere
Salesforce Anywhere
Salesforce Loyalty Management
Springboard
Tatango
WebEngage

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/marketing/

Company Facts

Organization Name

Absolutdata Technologies

Date Founded

2001

Company Location

United States

Company Website

www.absolutdata.com

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

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