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What is Salesforce Marketing Cloud?

Connect with individual clients by employing a variety of tools that enable you to create personalized and pertinent content, ranging from basic email marketing to sophisticated cross-channel campaign management. By integrating data from different sources and devices, you can cultivate a thorough understanding of your clientele. Gather and leverage first-, second-, and third-party data to derive insights into your audience, facilitating growth by appealing to new market segments. Make effective use of data in conjunction with AI technologies, such as Einstein, to handle each interaction seamlessly. Be attuned to customer intent, decode their requirements, and deliver tailored communications that build trust and rapport. Foster two-way, immediate engagement that spans from the first touchpoint to customer advocacy. Additionally, present the next optimal action for each individual at scale, ensuring that all interactions remain relevant and timely. In addition, continuously evaluate the overall impact of your marketing efforts across various digital channels and devices, utilizing AI and a distinctive partnership with Google Analytics 360 to refine your strategies for ongoing success. Ultimately, this comprehensive approach will empower you to meet the evolving needs of your customers while driving your business forward.

What is Oyster CDP?

Oyster goes beyond the conventional definition of a customer data platform (CDP) by establishing itself as the pioneering customer insights platform (CIP) globally. Its core emphasis lies on the customer experience, effectively branding it as "data unifying software." When integrated into a company's martech ecosystem, it significantly improves the handling of customer interactions across various touchpoints, such as marketing, customer service, and product innovation. By introducing a level of agility to organizational analytics, Oyster sets itself apart from standard customer relationship management systems. It adeptly gathers data from both online and offline customers, even including those who choose to remain anonymous. In addition, it consolidates enterprise data from numerous sources, guaranteeing that decision-makers have continuous access to critical insights. Empowered by artificial intelligence, Oyster boasts sophisticated automation features that greatly enhance the efficiency of everyday marketing tasks. Unlike traditional CDPs, the Oyster CIP not only connects disparate data sources but also provides actionable insights extracted from a variety of data streams, facilitating effortless integration across all business operations. This forward-thinking strategy allows organizations to swiftly adapt and respond to changing customer preferences and market trends. Ultimately, Oyster's innovative capabilities redefine how businesses understand and engage with their customers.

Media

Media

Integrations Supported

Adverity
Cloud Elements
CommBox
Datameer
Everest
Gimbal Location Platform
Integrate.io
Jebbit
Knak
Lexer
LinkedIn
Median.co
Mitto SMS
Nexoya
Pipeliner CRM
RevCent
SSIS Data Flow Components
SalesWings
Tatango
zenloop

Integrations Supported

Adverity
Cloud Elements
CommBox
Datameer
Everest
Gimbal Location Platform
Integrate.io
Jebbit
Knak
Lexer
LinkedIn
Median.co
Mitto SMS
Nexoya
Pipeliner CRM
RevCent
SSIS Data Flow Components
SalesWings
Tatango
zenloop

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/products/marketing-cloud/overview/

Company Facts

Organization Name

Express Analytics

Date Founded

1999

Company Location

United States

Company Website

expressanalytics.com

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Popular Alternatives

Popular Alternatives

Segment Reviews & Ratings

Segment

Twilio