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What is ScaleTrack?

ScaleTrack serves as a robust platform dedicated to conversion tracking and analytics, specifically designed for performance marketers, agencies, affiliate teams, and ecommerce brands. This platform empowers users to observe, analyze, and optimize every campaign and conversion using precise, real-time data rather than fragmented statistics. It facilitates tracking across various accounts and channels, such as Facebook, TikTok, Google, and native networks, providing comprehensive source-level breakdowns and funnel view analytics that help pinpoint drop-offs and enhance user journeys. Moreover, ScaleTrack offers transparent and flexible attribution models that replace unclear systems, granting marketers insight into the sources of their value. The platform features user-friendly tracking templates and simple postback configurations that require little technical expertise, while its quick-loading dashboards cater to daily media buying and performance reporting, transforming raw data into actionable insights. Users can generate detailed reports segmented by ad, creative, landing page, GEO, device, and more, making it a versatile tool for analysis. Additionally, the interface is designed for ease of use, allowing marketers to swiftly adapt their strategies based on immediate feedback, ultimately leading to improved outcomes and heightened campaign efficiency. With its comprehensive features, ScaleTrack stands out as an essential asset for those aiming to maximize their marketing efforts.

What is EasyAutoTagging?

Combine the pricing of Facebook Ads with the conversion metrics from Google Analytics to enable detailed analysis focused on performance-driven conversions within the platform. By utilizing Dynamic UTM Profiles, you can significantly improve your capability to track performance. Analyze CPA and ROAS for conversions filtered by the {{site_source_name}} and {{placement}} segments in Google Analytics for more specific insights. The automated import feature for cost data integrates seamlessly with session and conversion metrics, allowing for accurate calculations of Facebook Ads CPA and ROAS within Google Analytics. You have the option to mix static and dynamic values or combine several fields to tailor your configuration according to your needs. Tagging Facebook Ads with UTMs can be automated, and cost information can be imported into Google Analytics directly, or you may choose to use Profiles dedicated to UTM tagging. UTM Profiles play a crucial role in the process of importing cost data, which is essential for evaluating CPA and ROAS within Google Analytics. When your cost data adheres to your personalized UTM guidelines, it integrates well with session and conversion metrics, offering a thorough overview of your advertising effectiveness. This comprehensive strategy not only provides essential insights but also empowers you to refine your advertising strategies and enhance your overall returns. Ultimately, this integration leads to a more informed decision-making process in your marketing campaigns.

Media

Media

Integrations Supported

Facebook
Google Ads
Google Cloud Platform
Shopify
TikTok
WooCommerce

Integrations Supported

Facebook
Google Ads
Google Cloud Platform
Shopify
TikTok
WooCommerce

API Availability

Has API

API Availability

Has API

Pricing Information

$72 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

ScaleTrack

Company Location

Lithuania

Company Website

scaletrack.com

Company Facts

Organization Name

EasyAutoTagging

Company Location

United States

Company Website

easyautotagging.com

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Categories and Features

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

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