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What is Scalestack?

Go-to-market teams often spend excessive time on the monotonous tasks of researching and organizing data. With the help of Scalestack's cutting-edge AI technology, all of your GTM data is effortlessly integrated to deliver actionable insights that aid in implementing your sales strategies. This groundbreaking solution significantly enhances both sales efficiency and overall business growth. You can also enrich and assess potential customer profiles instantly and at any scale through our AI-enabled universal API. It’s the perfect opportunity to activate your sales funnel in a way that directs the right prospects toward nurturing, self-service, or sales assistance. Scalestack brings together all your go-to-market data, equipping your teams with enriched and prioritized insights that match the critical traits of your ideal customer profile. The hurdles of targeting, account mapping, resource allocation, and territory management have been effectively tackled. Whether your goal is to fully utilize the value from incoming leads or to assess specific accounts according to ICP characteristics, Scalestack’s AI-powered enrichment and prioritization platform is built to cater to those requirements. By focusing on the most relevant accounts and leads at the right time, you empower your sales representatives with the essential context needed to improve customer interactions and ensure success. This evolution enables your teams to work in a more strategic and efficient manner, positioning them to thrive even in a highly competitive environment. Ultimately, Scalestack transforms the way your teams engage with potential customers, fostering deeper connections and driving long-term results.

What is Backstory?

Backstory is an AI-powered revenue intelligence platform built to give sales organizations deeper visibility into deals, accounts, pipelines, forecasts, and customer engagement. It connects with existing CRM, email, calendar, meeting, and sales applications to collect account activity without requiring representatives to manually enter every interaction. Calls, meetings, stakeholders, and other engagement signals can be automatically associated with the relevant opportunities and accounts. The platform analyzes this information alongside historical sales patterns to evaluate deal health and estimate the likelihood that an opportunity will close. Revenue teams can use the resulting insights to identify risks, stalled deals, missing contacts, coverage gaps, bottlenecks, and potential expansion opportunities. Stakeholder mapping helps sellers understand the people involved in each buying process and determine whether important decision-makers or influencers are missing. Backstory also generates deal-specific recommendations that suggest possible next steps based on buyer activity and the context surrounding an opportunity. AI sales coaching capabilities can help representatives evaluate their approach and improve execution without relying solely on periodic manager reviews. Sales leaders and revenue operations teams can use forecasting and pipeline management features to compare opportunities, monitor changes, and improve visibility into expected revenue. The platform also supports renewal and retention use cases by applying account activity intelligence to existing customer relationships. Backstory is intended for organizations that want to combine automated sales data capture with AI analysis to improve pipeline management, forecasting, account strategy, opportunity qualification, and day-to-day selling decisions.

Media

Media

Integrations Supported

Apollo
Captain Data
Claude Haiku 4.5
Claude Opus 4.5
Claude Opus 4.7
Claude Opus 4.8
Claude Opus 5
D&B Connect
DealRoom
FullEnrich
HubSpot CRM
HubSpot Customer Platform
Intellizence
Lusha
Microsoft 365
People Data Labs
Pipedrive
Polygon.io
Tackle Cloud GTM Platform
ZoomInfo

Integrations Supported

Apollo
Captain Data
Claude Haiku 4.5
Claude Opus 4.5
Claude Opus 4.7
Claude Opus 4.8
Claude Opus 5
D&B Connect
DealRoom
FullEnrich
HubSpot CRM
HubSpot Customer Platform
Intellizence
Lusha
Microsoft 365
People Data Labs
Pipedrive
Polygon.io
Tackle Cloud GTM Platform
ZoomInfo

API Availability

Has API

API Availability

Has API

Pricing Information

On demand. Not offered by user seat or licence.
Scalestack offers an enterprise custom solution
Free Version
Free Trial Offered?

Pricing Information

$50 per user per month
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Scalestack

Company Location

United States

Company Website

scalestack.ai/

Company Facts

Organization Name

Backstory (People.ai)

Date Founded

2016

Company Location

United States

Company Website

www.backstory.ai/

Categories and Features

Revenue Operations

AI Insights
Account Health Dashboard
Automatic CRM Updates
Contact / Activity Tracking
RevOps Automation
Revenue Dashboard
Revenue Intelligence / Reporting
Sales Analytics
Sales Forecasting
Third-Party Data Aggregation

Sales Intelligence

CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Sales Forecasting

Categories and Features

Account Planning

Account Segmentation
Account Tracker
Annual Account Plan
Communication Matrix
Competitor Stacking
Dashboard
Performance Metrics
Relationship Mapping
Trend Monitoring
White Space Analysis

Inside Sales

Auto-Dialing
Call List Management
Call Recording
Campaign Management
Dashboard
Data Management
Lead Capture
Lead Distribution
Lead Scoring
Performance Management

Revenue Intelligence

Actionable Insights
Alerts / Notifications
CRM Interactions
Call Scoring
Conversation Intelligence
Dashboard
Email/Message Interactions
Market Intelligence
Phone Call Interactions
Pipeline Visibility
Sales Coaching
Video Call Interactions

Revenue Operations

AI Insights
Account Health Dashboard
Automatic CRM Updates
Contact / Activity Tracking
RevOps Automation
Revenue Dashboard
Revenue Intelligence / Reporting
Sales Analytics
Sales Forecasting
Third-Party Data Aggregation

Sales Analytics

Collaboration Tools
Dashboards
Forecasting Analytics
Ideal Customer Profile (ICP)
Lead Analytics
Pipeline Management
Predictive Forecasting
Predictive Lead Scoring
Sales Intelligence Reporting

Sales Intelligence

CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Sales Forecasting

Sales Performance Management

Incentive Compensation Management (ICM)
Predictive Sales Analytics
Quota Management
Reporting / Analytics
Sales Coaching Analysis
Sales Gamification
Sales Performance Tracking
Sales Planning & Forecasting
Territory Management

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