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What is Scarborough?
Nielsen Scarborough provides in-depth analyses of consumer behavior both locally and nationally across over 2,000 categories, touching on areas such as leisure activities, shopping preferences, buying patterns, and media consumption. With more than 330,000 surveys conducted annually in the U.S., they enable advertisers and media companies to meet customer demands while identifying fresh strategic avenues. Understanding the unique characteristics of your target audience facilitates a clearer view of the competitive environment, potentially leading to the development of strategies that maximize your strengths. Their localized studies of market insights delve into various sectors, including automotive, banking and finance, beverages, demographics, digital and internet habits, grocery shopping, healthcare, home improvement, lifestyle choices, media usage, restaurant frequency, retail actions, sports interests, telecom services, transportation, travel trends, and voting habits. Such a thorough examination not only helps pinpoint market trends but also improves marketing efforts that are specifically designed for different consumer groups. Ultimately, this wealth of information positions businesses to more effectively engage with their audiences and adapt to evolving market dynamics.
What is AGR Marketing Solutions?
AGR has successfully refined consumer profiling by merging our vast data network with state-of-the-art technologies. Our offerings include analytics consulting as well as customized solutions that meet specific customer demands. Through our INTELLI-LINK system, we are able to identify and leverage connections between diverse data sources, which enhances our capability for identity resolution and provides a more profound understanding of consumer behaviors. Each marketing strategy we develop at AGR is thoroughly cross-referenced and synchronized with our expansive national databases of demographics and psychographics. This method uncovers essential insights, including details on vehicle ownership, specifications, and service history that are vital for marketing efforts in the automotive sector, encompassing new and used vehicle sales, insurance, parts, service, warranties, and the identification of garages that offer green or electric vehicle options. Moreover, we excel in email verification and strict compliance with industry standards, ensuring maximum reachability and aiding in the creation of integrated omnichannel marketing strategies that connect with consumers across various platforms. As a result, our forward-thinking solutions equip businesses with the tools needed to effectively interact with their target demographics and achieve significant outcomes, paving the way for sustainable growth in a competitive market.
Integrations Supported
Additional information not provided
Integrations Supported
Additional information not provided
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Nielsen
Date Founded
1923
Company Location
United States
Company Website
www.nielsen.com/solutions/audience-measurement/scarborough/
Company Facts
Organization Name
AGR Marketing Solutions
Company Website
www.agrmarketingsolutions.com