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What is Scarborough?

Nielsen Scarborough provides in-depth analyses of consumer behavior both locally and nationally across over 2,000 categories, touching on areas such as leisure activities, shopping preferences, buying patterns, and media consumption. With more than 330,000 surveys conducted annually in the U.S., they enable advertisers and media companies to meet customer demands while identifying fresh strategic avenues. Understanding the unique characteristics of your target audience facilitates a clearer view of the competitive environment, potentially leading to the development of strategies that maximize your strengths. Their localized studies of market insights delve into various sectors, including automotive, banking and finance, beverages, demographics, digital and internet habits, grocery shopping, healthcare, home improvement, lifestyle choices, media usage, restaurant frequency, retail actions, sports interests, telecom services, transportation, travel trends, and voting habits. Such a thorough examination not only helps pinpoint market trends but also improves marketing efforts that are specifically designed for different consumer groups. Ultimately, this wealth of information positions businesses to more effectively engage with their audiences and adapt to evolving market dynamics.

What is Precisely Demographics?

Precisely Demographics provides an extensive array of demographic, geodemographic, and consumer context information designed to deepen your comprehension of individuals and their surrounding environments, including where they live, work, and conduct business. Covering more than 140 countries and territories worldwide, this rich collection of data allows for analyses at a broad scale. With Precisely Demographics, users can visualize various population statistics and characteristics at multiple levels, such as national, state, census-block, or lifestyle group, while also making projections for future trends using demographic estimates. Acknowledging the fluidity of populations, the platform not only presents conventional resident profiles but also offers dynamic demographics that reflect how populations change throughout the day or week. This data-centric methodology can facilitate more strategic business decisions, as it provides insights pertaining to over 6.7 billion individuals globally. Furthermore, the datasets include geographic information, encompassing census and administrative boundaries, which help establish connections between people, their behaviors, and their locations, ultimately enhancing your strategic planning and operational execution. By leveraging this comprehensive data, organizations can better adapt to shifting market conditions and consumer needs.

Media

Media

Integrations Supported

IBM i
SAP Cloud Platform

Integrations Supported

IBM i
SAP Cloud Platform

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Nielsen

Date Founded

1923

Company Location

United States

Company Website

www.nielsen.com/solutions/audience-measurement/scarborough/

Company Facts

Organization Name

Precisely

Company Location

United States

Company Website

www.precisely.com/product/precisely-demographics/precisely-demographics

Categories and Features

Categories and Features

Popular Alternatives

Popular Alternatives

Scarborough Reviews & Ratings

Scarborough

Nielsen