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What is Seedtag?

Contextual intelligence empowers companies to engage with consumers based on their specific interests without relying on cookies. By combining text and imagery, it enables a high degree of categorization and ensures brand safety. Liz identifies the essential taxonomies and evaluates the appropriateness of brands within these contexts. Utilizing Seedtag's contextual AI technology, which leverages Machine Learning capabilities, the system achieves a level of content understanding that closely resembles human interpretation, thereby guaranteeing top-notch brand safety. This contextual intelligence is specifically designed to align with the objectives of brands, ensuring a seamless relationship between brand principles and the content consumed by audiences. The goals of the brand are subsequently translated into actionable steps that are woven into the contextualization framework. Liz's strategy focuses on deploying precisely targeted advertisements that boost both brand awareness and product recognition. Crafting engaging creatives that enhance the integration of your brand into the desired context leads to the creation of contextual ads that resonate powerfully with your target demographic and encourage deeper connections. This comprehensive approach ultimately maximizes brand influence while also nurturing enduring relationships with consumers, making it a vital aspect of modern marketing strategies.

What is Audigent?

Audigent emerges as a leading platform that excels in data activation, curation, and identity solutions. By harnessing cutting-edge technology, it successfully utilizes privacy-compliant first-party data to enhance media addressability and facilitate monetization on a grand scale without relying on cookies. As a trailblazer in data curation, Audigent is recognized for its unique identity solution, Hadron ID™, which is revolutionizing the programmatic advertising landscape. The platform boasts advanced products like SmartPMP™ and ContextualPMP™, which leverage artificial intelligence and machine learning to deliver consumer-safe data paired with premium inventory across extensive networks. Widely respected among major global brands and media agencies, Audigent effectively oversees more than 100,000 campaigns each month. Its validated and opt-in data solutions play a crucial role in driving revenue for esteemed publishers and partners, such as Condé Nast, TransUnion, Warner Music Group, Penske, a360 Media, Fandom, and many others. Audigent’s ongoing dedication to innovation and quality ensures it remains at the forefront of the industry, consistently delivering impactful data-driven solutions that meet the evolving needs of its clients. As it continues to refine its offerings, the platform is poised to influence the future of advertising even further.

Media

Media

Integrations Supported

Prebid

Integrations Supported

Prebid

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Seedtag

Date Founded

2014

Company Location

Spain

Company Website

www.seedtag.com/our-solution/

Company Facts

Organization Name

Audigent, a part of Experian

Date Founded

2016

Company Location

United States

Company Website

audigent.com

Categories and Features

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

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