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What is Seedtag?

Contextual intelligence empowers companies to engage with consumers based on their specific interests without relying on cookies. By combining text and imagery, it enables a high degree of categorization and ensures brand safety. Liz identifies the essential taxonomies and evaluates the appropriateness of brands within these contexts. Utilizing Seedtag's contextual AI technology, which leverages Machine Learning capabilities, the system achieves a level of content understanding that closely resembles human interpretation, thereby guaranteeing top-notch brand safety. This contextual intelligence is specifically designed to align with the objectives of brands, ensuring a seamless relationship between brand principles and the content consumed by audiences. The goals of the brand are subsequently translated into actionable steps that are woven into the contextualization framework. Liz's strategy focuses on deploying precisely targeted advertisements that boost both brand awareness and product recognition. Crafting engaging creatives that enhance the integration of your brand into the desired context leads to the creation of contextual ads that resonate powerfully with your target demographic and encourage deeper connections. This comprehensive approach ultimately maximizes brand influence while also nurturing enduring relationships with consumers, making it a vital aspect of modern marketing strategies.

What is Ogury?

Ogury operates as a global advertising technology company that specializes in privacy-focused advertising solutions aimed at brands, agencies, and publishers by prioritizing personas rather than individual identities. Their cutting-edge methodology goes beyond traditional contextual and semantic targeting techniques, allowing brands to reach the right audience while protecting personal data. This approach, known as personified advertising, centers on targeting anonymized personas that reflect specific online behaviors and traits at the ad placement level, which not only ensures privacy but also enhances accuracy and effectiveness. The Active Insights platform provides brands with a user-friendly way to access and interpret persona-driven insights, which boosts audience comprehension without relying on personal identifiers. With a rich array of pre-defined personas, the platform enables brands to swiftly pinpoint and engage with their desired target audiences. Additionally, Ogury's tailored solutions incorporate eye-catching creative formats and strong collaborations with reputable publishers, further amplifying their advertising prowess. Consequently, brands can utilize these insights and partnerships to enhance their advertising effectiveness while simultaneously fostering consumer trust. Ultimately, Ogury's focus on privacy-centric strategies positions it as a leader in the evolving landscape of digital advertising.

Media

Media

Integrations Supported

Prebid

Integrations Supported

Prebid

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Seedtag

Date Founded

2014

Company Location

Spain

Company Website

www.seedtag.com/our-solution/

Company Facts

Organization Name

Ogury

Date Founded

2014

Company Location

United Kingdom

Company Website

ogury.com

Categories and Features

Categories and Features

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