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What is Seenka?

Seenka merges organic and paid visibility across traditional, digital, and social media to reveal new opportunities, enhance marketing initiatives, build a multi-attribution framework, and pinpoint target customers and audiences. This platform allows you to oversee and evaluate your brand's combined offline and online presence, as well as that of your competitors and audience, across different channels that influence consumer decisions, all in real time. Through the creation of interactive dashboards, you can examine trends that are pertinent to your audience or specific sectors. Additionally, you can investigate potential activations, develop a thorough attribution model, and identify potential customers effectively. The integration of media data with analytics tools such as Looker, Big Query, and Spreadsheets is seamless, alongside crucial activation platforms like WhatsApp, Google Ads, Meta Ads, and YouTube. At Seenka, we believe that data should be a dynamic and fluid resource rather than mere static files; it must uncover fresh opportunities, anticipate competitive actions, and act as a significant advantage in the competitive landscape. In the end, our dedication lies in converting data into actionable insights that propel your success forward, ensuring that your strategies are both informed and impactful. By harnessing the potential of real-time data analysis, businesses can adapt and thrive in an ever-evolving market.

What is Gravy Analytics?

Gravy Analytics processes vast amounts of pseudonymous mobile location signals on a daily basis, gathered from millions of devices, to uncover insights into individuals' movements and motivations. With billions of location signals produced each day, their comprehensive events database contextualizes numerous locations and points of interest. The consumer visit data is derived purely from deterministic location information, guaranteeing its accuracy and reliability. They offer validated and refined location datasets that can be accessed via APIs or through batch delivery methods. This allows for actionable insights into real-world consumer behaviors related to foot traffic, attribution, and competitive analysis. By developing location-based audience segments, they enable businesses to implement effective, data-driven advertising campaigns. Gravy Analytics seeks to help companies overcome substantial business obstacles by providing high-quality location data. In order to achieve this, brands and advertisers need contextual understanding to interpret consumer behavior and the motivations behind their movements. The local events and activities we engage in not only provide this essential context but also illuminate our lifestyles, interests, and personal affiliations, thereby enriching the overall data landscape. This enhanced understanding can significantly improve targeted marketing efforts, optimize customer engagement strategies, and foster more meaningful interactions with consumers. Ultimately, the insights gained from such data can drive innovation and influence strategic decision-making within organizations.

Media

Media

Integrations Supported

Adobe Advertising Cloud
Amazon Web Services (AWS)
Facebook Ads
Gmail
Google Ads
Google Cloud BigQuery
Google Drive
Google Sheets
Instagram
LiveRamp
Lotame
Meta Ads
Meta Ads Manager
Microsoft Power BI
Oracle Cloud Infrastructure
The Trade Desk
WhatsApp
X (Twitter)
YouTube
YouTube Shorts

Integrations Supported

Adobe Advertising Cloud
Amazon Web Services (AWS)
Facebook Ads
Gmail
Google Ads
Google Cloud BigQuery
Google Drive
Google Sheets
Instagram
LiveRamp
Lotame
Meta Ads
Meta Ads Manager
Microsoft Power BI
Oracle Cloud Infrastructure
The Trade Desk
WhatsApp
X (Twitter)
YouTube
YouTube Shorts

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Seenka

Date Founded

2020

Company Location

Argentina

Company Website

seenka.com

Company Facts

Organization Name

Gravy Analytics

Company Location

United States

Company Website

gravyanalytics.com

Categories and Features

Categories and Features

Competitive Intelligence

Alerts/Notifications
Benchmarking
Competing Product Analysis
Keyword Tracking
Social Media Monitoring
Trend Analysis
Website Monitoring

Location-Based Marketing

Audience Demographics
Beacons (BLE)
Contextual Marketing
Footfall Analytics
Geofencing
Location Intelligence
Marketing Attribution
Marketing Automation
NFC
Personalization
Push Notifications
QR Codes
Reporting / Analytics
Social Marketing
Wi-Fi

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

People Counting

API
Anonymous Counting
Benchmarking
Car Counting
Conversion Tracking
Data Export
Events Statistics
Heatmaps
Mood/Age/Gender Recognition
Motion Detection
Reporting / Analytics
Retail Counting
Staff Exclusion
WiFi Tracking
Zone / Area Monitoring

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